Marketing Analytics Specialist

ICONMA, LLC • United States, United States • 1d ago

Our Client, a Global Power Technology Leader company, is looking for a Marketing Analytics Specialist: for their Remote location. Responsibilities:

Marketing Analytics & Reporting

Design, build, and maintain Power BI dashboards to support marketing performance reporting, including campaign performance, funnel metrics, lead lifecycle, attribution, and audience insights.

Translate business questions into clear KPIs, metrics, and reporting views aligned to marketing and sales objectives.

Perform analysis to identify trends, insights, optimization opportunities, and data-driven recommendations for campaigns and programs.

Support executive, leadership, and operational reporting needs with accurate, timely, and well-documented dashboards and metrics.

Salesforce, Marketing Cloud, and Data Cloud Support

Create and maintain Data Extensions in Salesforce Marketing Cloud to support audience segmentation, campaign analysis, and reporting needs.

Support Salesforce Data Cloud use cases by contributing to data model alignment, calculated insights, and audience-related reporting requirements.

Partner with Marketing Operations and IT to ensure data flows across Salesforce CRM, Salesforce Marketing Cloud, Data Cloud, Snowflake, and Power BI are accurate, timely, and analytics ready.

Validate and troubleshoot data discrepancies across Salesforce, Marketing Cloud, Data Cloud, and downstream reporting outputs.

Support documentation of data structures, field definitions, metric logic, and audience-related attributes to ensure consistency across platforms and reports.

Data Quality & Governance

Contribute to marketing data governance efforts by helping define standardized metrics, naming conventions, and reporting best practices.

Monitor data quality and flag issues related to completeness, accuracy, or consistency.

Partner with stakeholders to improve data hygiene and reporting reliability over time.

Collaboration & Enablement

Work closely with Campaign Managers, Marketing Operations, Marketing Communication, and Analytics teams to align reporting with business needs.

Support training and enablement by explaining dashboards, metrics, and insights to non-technical stakeholders.

Provide ad hoc analysis for campaigns, pilots, and strategic initiatives as needed.

Requirements:

Bachelor's degree in Marketing, Analytics, Business, Information Systems, or a related discipline.

3+ years of experience in marketing analytics, business intelligence, or a related analytics role.

Hands-on experience with Power BI and Datorama, including data modeling, DAX, and dashboard creation.

Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities).

Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.

Strong SQL or data manipulation skills.

Ability to clearly communicate insights and recommendations to technical and non-technical audiences.

Experience supporting enterprise marketing organizations or a Center of Excellence model.

Familiarity with lead lifecycle reporting, funnel metrics, and campaign performance measurement.

Experience working with Salesforce Data Cloud concepts such as unified profiles, calculated insights, or audience data (hands-on or analytical support).

Experience working with multiple data sources and integrating them into a centralized reporting layer.

Exposure to marketing automation platforms such as Salesforce Marketing Cloud, Eloqua, or similar.

Experience with data governance, metric standardization, or analytics documentation efforts.

Marketing analytics and performance measurement

Power BI and Datorama dashboard development

Salesforce, Marketing Cloud, and Data Cloud data structures

Data modeling and data quality management

Cross-functional collaboration

Strong attention to detail and documentation

Ability to balance strategic thinking with hands-on execution

Why Should You Apply?

Health Benefits

Referral Program

Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.

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