Eaton's GEIS division is currently seeking a Marketing Communications Specialist. This is a hybrid position for candidates currently in Syracuse, NY, Moon Township, PA, Highland, IL, or Houston, TX. Relocation is not provided for this role.
The expected annual salary range for this role is $59000 - $86000 a year. Please note the salary information shown is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.
What you'll do:
The Marketing Communication Specialist is responsible for developing clear marketing content and visual assets to support product launches, campaigns, and sales initiatives, while ensuring alignment with brand guidelines and technical accuracy for Eaton's Crouse-Hinds & B-Line series electrical distribution portfolio in North America. The role includes managing marketing literature, supporting digital marketing efforts, collaborating cross-functionally with product and commercial teams, drafting technical documentation, and maintaining brand and compliance standards. Additional duties involve supporting video production, internal communications, and continuous improvement of marketing processes.
In this role you will:
Marketing Communications & Content Development
Develop clear, compelling marketing content to support product launches, campaigns, and sales initiatives across the GEIS portfolio.
Produce a variety of written materials, including brochures, data sheets, technical articles, case studies, and web content.
Translate complex technical information into accessible, audience appropriate messaging for industrial and commercial customers.
Create internal and external communication assets aligned with brand guidelines and messaging strategy.
Graphic Design & Visual Asset Production
Design marketing collateral such as infographics, product literature, presentations, display graphics, and sales tools.
Develop visual assets for digital platforms, including social media graphics, email banners, and website imagery.
Support tradeshow and event materials through layout design, signage, and booth collateral.
Marketing Asset & Literature Management
Maintain and update marketing literature to ensure accuracy, consistency, and compliance with Eaton branding and GEIS product standards.
Develop and manage content libraries, including images, videos, datasheets, and product documentation.
Collaborate with product managers, engineering, and sales teams to keep all marketing assets current and technically correct.
Digital Marketing Support
Assist with digital campaigns by creating content for email marketing, website pages, and paid/organic social media.
Optimize marketing materials for digital channels, ensuring readability, engagement, and SEO alignment.
Support analytics tracking to evaluate content engagement and campaign performance.
Cross-Functional Collaboration
Work closely with product line leaders, commercial teams, and engineering groups to gather product information and ensure marketing alignment.
Coordinate with the central communications team to maintain consistency in tone, message, and brand presence.
Support project planning, timelines, and delivery of integrated marketing initiatives.
Additional Information:
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Technical Writing & Documentation
Draft and refine technical content such as installation guides, application notes, and product overviews when required.
Ensure accuracy, clarity, and compliance with industry terminology and Eaton standards.
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Brand & Compliance Stewardship
Ensure all content and designs follow Eaton brand guidelines and electrical industry compliance standards.
Maintain adherence to GEIS messaging frameworks and positioning strategies.
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Additional Duties
Support video production through scriptwriting, storyboards, or editing coordination.
Assist with internal communications related to product updates, achievements, and employee initiatives.
Participate in continuous improvement of marketing processes and tools.
Qualifications:
Basic (Required) Qualifications:
Bachelor's degree from an accredited institution
Minimum one (1) year experience, including internship experience, with Adobe Creative Suite - InDesign, Photoshop, Video Editing, Adobe Acrobat Pro, etc.
Minimum one (1) year experience, including internship experience, with Microsoft 365 Suite - Outlook, SharePoint, Teams, Word, PowerPoint, with basic excel and copilot knowledge/use.
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1, H-1B, H-1B cap registration, O-1, E-3, TN status, 1-485 job profitability, etc.
No relocation is offered for this position. All candidates must currently reside within 50 miles of Syracuse, NY, Moon Township, PA, Houston, TX, or Highland, IL to be considered. Active-Duty Military Service member candidates are exempt from the geographical area limitation.
Preferred Qualifications:
Social media, Adobe Experience Manager, Adobe Workfront, Canva.com, etc.
Photography and videography skills (script writing, videotaping, editing, etc.)
Experience working in a large global manufacturing environment
Thorough knowledge of our various channels to B2B market and familiarity with selling through manufacturer's representative, distribution, and factory direct sales forces.
LI-EE1
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.youreatonbenefits.com/candidates) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
