Anderson Tuftex Marketing Director

Shaw Industries Inc • Atlanta, GA • 4h ago

Job Title

Position Overview

Company Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

Position Overview

?The Marketing Director for Anderson Tuftex will be responsible for leading and executing comprehensive marketing strategies that align with the Anderson Tuftex brand vision to design beautiful products with sustainability at the center, transforming consumer's homes into their sanctuaries. This role requires a strategic thinker with a strong creative background and the ability to lead major campaign initiatives aligned to the brand's design-forward vision. The ideal candidate brings a strong understanding of the interior design industry, premium brand building, and the unique dynamics of marketing to eco luxury consumers and the interior design trade. This position will manage the team responsible for product positioning, branding, and storytelling, ensuring that all product creative assets and content are accurate and compelling. Additionally, this role will involve building and managing an annual marketing budget, overseeing internal teams and external agency relationships, and managing the brand across every channel and touchpoint.

Position works in a hybrid work environment from Shaw Corporate Headquarters 3 days a week.

Responsibilities

Develop and implement comprehensive marketing plans across product, pricing, merchandising, and promotions.

Establish and manage budgets and KPIs for all marketing initiatives.

Serve as thought leader on consumer segments and channels.

Ensure consistent brand voice and visual presence across all touchpoints.

Develop sales tools supporting sales teams and retail sales associates.

Lead creation of integrated marketing campaigns across digital, social, and in-store.

Partner with product teams and deliver insights through feedback loops.

Analyze market trends and customer insights to guide decisions.

Lead brand marketing and creative team.

Develop and execute brand strategy for the interior design trade and target consumer segments.

Collaborate with stakeholders to develop brand business and marketing plans.

Build omni-channel consumer experiences across the customer journey.

Requirements

Bachelor's Degree in Marketing, Business or related field.

5+ years brand management or related experience, working with interior designers or luxury brands

Ability to travel as needed.

Preferred Requirements

Proven track record in strategic planning and execution.

Strong analytical, communication, and leadership skills.

Excellent time-management and organizational abilities.

Ability to work under pressure and collaborate cross-functionally.

Physical Requirements

Ability to meet deadlines and manage stress.

Ability to bend, reach overhead, and lift up to 25 lbs.

Ability to sit or stand for extended periods.

Competencies

Create Strategic Plan

Demonstrate Strategic Influence

Drive Results

Coach and Develop Others

Demonstrate Customer Orientation

LI-PH1

ShawIND

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

Similar Jobs

Director, Emerging Markets Sales

UKG • Atlanta, GA • 4h ago

Sales & Marketing

Company Overview With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset t...

4h ago

Go to Apply

Sales Rep

DivaDance • Atlanta, GA • 12h ago

Sales & Marketing

Company Description Inspiring Confidence & Building Community-One Eight-Count at a Time. DivaDance grew from slumber-party choreography to a nationwide dance franchise that inspires confidence, builds community, and...

12h ago

Go to Apply

Entry Level Sales/Recruiting

Motion Recruitment Partners • Atlanta, GA • 17h ago

Sales & Marketing

Entry Level Sales/Recruiting Full Time Atlanta, Georgia Join our company today to become a full-desk Tech Recruiter and learn how to grow a successful tech placement portfolio with the support of a dedicated team. As a r...

17h ago

Go to Apply

Field Marketing Associate

Molson Coors Beverage Company • Atlanta, GA • 1d ago

Sales & Marketing

Requisition ID: 37601 Cheers to creating an incredible tomorrow! At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, a...

1d ago

Go to Apply

Senior Sales Engineer

h2o.ai • Atlanta, GA • 1d ago

Sales & Marketing

Founded in 2012, H2O.ai is on a mission to democratize AI. As the world's leading agentic AI company, H2O.ai converges Generative and Predictive AI to help enterprises and public sector agencies develop purpose-built Gen...

1d ago

Go to Apply

Sales Lead

the Vitamin Shoppe • Snellville, GA • 1d ago

Sales & Marketing

Overview The Vitamin Shoppe is looking for a part-time Sales Lead. If you're passionate about health and wellness, interested in becoming incredibly knowledgeable about the latest and greatest supplements, and looking fo...

1d ago

Go to Apply

Sales Development Representative

Intercontinental Exchange (ICE) • Atlanta, GA • 1d ago

Sales & Marketing

Overview Job Purpose The Sales Development Representative (SDR) plays a crucial role in generating and qualifying new business opportunities for the sales team. By understanding prospect needs, conducting research, and l...

1d ago

Go to Apply

Alliance Sales Executive, Associate Director - Microsoft State & Local Government

EY • Atlanta, GA • 1d ago

Sales & Marketing

Location: Austin, Atlanta, Baltimore, Boston, Chicago, Cleveland, Columbus, Charlotte, Dallas, Detroit, Hartford, Hoboken, Houston, Iselin, Indianapolis, Nashville, McLean, Miami, Memphis, Minneapolis, Milwaukee, New Orl...

1d ago

Go to Apply

Marketing Analyst

ManpowerGroup • Atlanta, GA • 2d ago

Sales & Marketing

Our client, a dynamic organization in the marketing and analytics industry, is seeking a dedicated Marketing Analyst to join their team. As a Marketing Analyst, you will be an integral part of the Marketing department su...

2d ago

Go to Apply

Marketing Intelligence Analyst

ManpowerGroup • Atlanta, GA • 2d ago

Sales & Marketing

Our client, a leading organization in the tool manufacturing industry, is seeking a dedicated and innovative Marketing Intelligence Analyst to join their dynamic team. As a vital member of the marketing department suppor...

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.