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Marketing Specialist

ThermoFisher Scientific • Pittsburgh, PA • 6h ago

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

DESCRIPTION:

Marketing Specialist

We are looking for outstanding talent to join our Digital Commerce Platform Marketing team, as part of the IT organization. As a Global Marketing Specialist, you will play a key role in driving awareness and adoption of eCommerce features through regionally relevant and inspiring marketing campaigns. Your efforts will directly contribute to digital

crafting customer value, generating empowered Commercial and Service teams and fueling eCommerce growth.

Responsibilities

Support new and/or updated eCommerce launches by planning and executing marketing and communication initiatives that drive customer engagement and adoption across eCommerce and eProcurement platforms.

Enable our Sales and Service teams by providing impactful marketing tools, and training to empower our teams to drive customers to utilize digital for self-service and order management

Partner with eCommerce product, and business teams to ensure aligned, effective execution of platform initiatives.

Develop and deliver training materials, presentations, and workshops to educate internal teams and customers on platform updates and enhancements.

Own content updates related to website enhancements, ensuring accuracy, consistency, and timely communication to internal and external audiences.

Monitor user behavior, feedback, and adoption metrics to identify opportunities to improve customer engagement and optimize the platform experience.

Collaborate with Business Development and eProcurement teams to support integration and functionality across ThermoFisher.com, FisherSci.com, and connected procurement platforms.

Regularly communicate metrics, successes, failures, and effective processes to enhance team efficiency by utilizing performance data and insights to refine marketing strategies and improve engagement, adoption, and overall effectiveness.

Qualifications

Bachelor's Degree in Marketing, Business Administration or related field. Equivalent work experience is accepted.

2 years of hands-on experience in marketing analytics, digital marketing or relevant experience.

Experience in downstream marketing, ideally supporting eCommerce and eProcurement platforms.

Experience working in cross-functional teams and operating within a matrix organization to achieve goals.

Demonstrated ability to develop and execute integrated marketing campaigns and programs

Strong project management skills with the ability to manage multiple initiatives simultaneously.

Excellent written and verbal communication skills, with experience presenting to internal and customer-facing audiences.

Ability to manage multiple projects simultaneously while meeting deadlines

Experience in using Quantum Metrics or Adobe to create regular reporting and inform marketing decisions.

Analytical skills with ability to derive insights from campaign data and metrics

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