Director of Channel Marketing
The Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
If you are a current employee, please navigate here (http://www.myworkday.com/elkay/d/inst/13102!CK5mGhIKBggDEMenAhIICgYI1A0Q2AI~*nsH-3y_ndUM~/cacheable-task/2998$46522.htmld) to apply internally.
The Director of Channel Marketing is responsible for shaping and executing marketing strategies that fuel business growth across the Zurn Elkay product portfolio and increase brand visibility. Acting as a key liaison between the sales and marketing teams, this role is critical to supporting our rapidly expanding business. The Director will develop and implement strategic marketing programs and go-to-market communications designed to drive demand generation for our plumbing & mechanical and wholesale teams. The ideal candidate will prioritize leadership, continuous improvement, and fostering a strong company culture, strengthening internal relationships and growing market share.
Responsibilities
Execute Go-to-Market Channel Strategy: Build and nurture strong relationships with sales partners to plan and execute strategic go-to-market plans, playbooks, and campaigns for both internal teams and our independent third party rep agencies. Responsible for creating a channel and national account marketing programs and support initiatives that aligns with the sales plan and forecast, covering brand, merchandising, and promotional strategies, all supported by clear goals, objectives, and business metrics.
Co-op Strategy Management : Lead partner marketing programs that drive sales and bring the brand experience to local markets. Develop multi-year marketing strategies and integrated plans that include merchandising, incentive programs, promotional plans, selling tools, and distribution strategies designed to drive revenue. Identify key partnership opportunities, manage budgets, and oversee calendars for commercial partners to drive KPIs.
Measure & Communicate Impact: Track the effectiveness and ROI of marketing programs, promotions, and initiatives, providing timely insights and recommendations to General Managers and senior leadership.
Sales Enablement & Customer Support: Provide strategic guidance and marketing support to sales teams, empowering them to promote Zurn Elkay products effectively and in alignment with channel objectives. Collaborate with product marketing and sales teams to deliver the best resources and events for product and brand positioning. Oversee Event Marketing, including Trade Shows and Partnerships, to generate awareness and leads. Develop KPIs and implement a reporting system to track the effectiveness of marketing programs. Lead continuous improvement initiatives and address any gaps in performance.
Marketing Communications: Develop and lead a communication strategy for product updates and events. Oversee the rep portal and manage weekly communications. Actively gather and incorporate Voice of Customer (VOC) feedback for ongoing adjustments and improvements.
Ensure Program Profitability & Compliance: Review and assess the financial performance of channel programs to ensure alignment with internal guidelines and profitability targets.
Integrated Marketing Leadership: Lead and develop a team of strategic marketers, working closely with demand generation, product marketing, and regional sales teams. Ensure a cohesive and integrated marketing strategy that drives revenue growth and market success.
Monitor Market Dynamics: Stay ahead of industry trends, market sizing, and competitor activity to inform strategic decisions and proactively address product and promotional gaps
Engage in Industry Leadership: Represent Zurn Elkay at trade shows, seminars, and professional events to promote the brand, share best practices, and identify new business opportunities Travel to customers, suppliers, trade shows and in-market events as needed, up to 30%.
Education and Experience
Bachelor's degree in Marketing, Business or related field is required
12+ years of strategic channel marketing and managing a team
Experience in sales, a plus
A positive influencer who thrives in a fast paced, evolving environment and is skilled and driving progress and transformative change.
Strong ability to navigate organizational boundaries and build relationships to achieve objectives.
Able to travel up to approximately 30% of time
This role will be based in our Milwaukee Corporate HQ with a 4:1 in-office expectation and work from home Fridays.
Total Rewards and Benefits
Competitive Salary
Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
Matching 401(k) Contribution
Health Savings Account
Up to 3 weeks starting Vacation (may increase with tenure)
12 Paid Holidays
Annual Bonus Eligibility
Educational Reimbursement
Matching Gift Program
Employee Stock Purchase Plan - purchase company stock at a discount!
THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.
Equal Opportunity Employer - Minority/Female/Disability/Veteran
Zurn Elkay Water Solutions Corporation
What happens when two remarkable sustainability leaders come together as one?
A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time.
In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse.
Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water - the essence of life itself.
What makes Zurn Elkay Water Solutions Corporation special is our people and our culture.
While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay's story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most.
Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay's values.
We are looking for innovative, energetic people who want to help solve tomorrow's challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow.
