Senior Marketing Specialist

INPRO CORP • Muskego, WI • 5h ago

JOB REQUIREMENTS: Description Join a Milwaukee Journal Sentinel Top Workplace hall of fame company! Maybe it\'s our focus on employee development, maybe it\'s the generous time off, or just that we are an Employees First company altogether, but there\'s a reason why you\'ll find most of our employees have made Inpro their career, not just a job. Position Overview Inpro Marketing is seeking a highly motivated and experienced B2B Senior Marketing Specialist to join our dynamic marketing team. This role is responsible for two distinct, high-growth marketing portfolios: Inpro WT Commercial Window Treatments and Inpro\'s International Marketing program. We are seeking a strategic, entrepreneurial leader who can independently drive marketing strategy and execution across diverse markets, audiences, and go-to-market models. The ideal candidate brings prior international marketing experience, strong analytical skills, and a solid background in digital marketing with CRM integration. This role plays a critical part in building scalable marketing foundations and accelerating growth across both focus areas and reports to the Marketing Manager. Key Responsibilities The Sr. Marketing Specialist I leads complex, multi-channel marketing programs that deliver measurable business impact. This role combines strategic leadership, executional excellence, and cross-functional collaboration. The position owns two distinct marketing focus areas and is responsible for building scalable, high-performing marketing programs across both. Inpro WT Commercial Window Treatments Own the development and execution of the annual Inpro WT Commercial Window Treatments Marketing Plan aligned with divisional and corporate growth objectives. Lead go-to-market strategy and execution for the Inpro WT business, leveraging traditional marketing, dealer-focused programs, and digital channels. Partner with Sales, Product Management, and Dealer partners to drive awareness, demand, and sales. Lead Inpro WT new product launches, messaging strategy, and integrated campaign execution. Conduct market and competitive research to inform positioning and growth opportunities. Manage Inpro WT marketing budgets and analyze performance to optimize ROI. International Marketing Own the International Marketing strategy and annual plan supporting global business growth. Partner with regional teams and international stakeholders to develop market-relevant programs. Adapt and localize campaigns, messaging, and content across regions while maintaining brand consistency. Support international product launches, market expansion efforts, and regional campaigns. Analyze international marketing performance and manage budgets and external partners as needed. Cross-Functional Leadership & Team Development Mentor and coach Coordinators and... For full info follow application link. Inpro is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. *** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/CEBF4FB6DCDE4FDB

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