Director Go-To-Market, Quill

Staples • Lincolnshire, IL • 1w ago

At Quill, our Digital Team is reimagining how we serve small and mid-sized businesses-delivering unmatched value, selection, and customer experiences powered by insights and innovation. The Director of Go-to-Market (GTM) Strategy & Business Planning is a high-impact leadership role responsible for building and executing Quill's end-to-end go-to-market strategy for our B2B e-commerce business. This role bridges strategy and execution-partnering closely with Merchandising, Growth Marketing, Brand & Creative, Loyalty, Sales, and Finance to transform category, pricing, and promotional plans into integrated marketing execution. This leader will own the 52-week promotional and GTM calendar, drive cross-functional alignment, and ensure that Quill's customer and product stories come to life consistently across all channels. The ideal candidate is data-driven, highly collaborative, and passionate about using insights to drive customer engagement and profitable growth.

Duties & Responsibilities:

Strategic Leadership

Develop and lead Quill's GTM strategy for category launches, brand initiatives, and seasonal campaigns across all B2B channels.

Translate merchandising and pricing strategies into actionable go-to-market plans that deliver revenue and margin growth.

Partner with leadership to align GTM plans with Quill's growth targets and long-term strategic priorities.

Build, manage, and continuously optimize the 52-week promotional and marketing calendar.

Cross-Functional Collaboration

Serve as the primary liaison between Merchandising, Marketing, Sales, and Finance to ensure seamless alignment from strategy through execution.

Lead cross-functional GTM launch teams, driving accountability and clarity across all stakeholders.

Collaborate with Brand, Digital Marketing, Loyalty, and eCommerce Operations teams to ensure message consistency and customer-centric storytelling across all channels.

Partner with Analytics and Finance to forecast impact, measure results, and refine future planning.

Customer & Market Insights

Lead customer insight and market intelligence efforts to identify emerging trends, customer pain points, and growth opportunities.

Conduct competitive benchmarking to inform category positioning, promotional planning, and content strategy.

Integrate customer feedback and analytics into go-to-market decision-making.

Execution & Enablement

Ensure all GTM initiatives are executed flawlessly and deliver against KPIs for revenue, margin, and engagement.

Develop sales enablement materials and internal launch toolkits to support the Sales and Customer Success teams.

Oversee post-launch analyses and continuous improvement cycles.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (MBA preferred) OR equivalent work experience.

10+ years of progressive experience in B2B e-commerce, marketing strategy, or business planning.

5+ years of leadership experience managing cross-functional teams or programs.

Proven success developing integrated go-to-market plans that drive measurable business results.

Strong understanding of merchandising, digital marketing, and promotional strategy within a B2B @context.

Analytical and data-driven approach to decision-making.

Excellent communication, influencing, and project management skills.

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.

Staples is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 for more information.

Staples

Go to Apply

Share this job

Similar Jobs

Aftermarket Sales Representative / Outside Sales - Business to Business Sales

Crown Equipment Corporation • Schaumburg, IL • 39min ago

Sales & Marketing

Aftermarket Sales Representative / Outside Sales - Business to Business Sales (B2B) Location: Schaumburg, IL, US, 60173 Company Description: Crown Equipment Corporation, one of the world's largest lift truck manufacturer...

39min ago

Go to Apply

Embedded Software Engineer

Kranze Technology Solutions, Inc • Des Plaines, IL • 1h ago

IT & Engineering

Kranze Technology Solutions develops complex, customized cutting edge aircraft avionics hardware and software solutions supporting survivability, situational awareness, interoperability, and data collection systems. KTS...

1h ago

Go to Apply

Android Software Engineer

Kranze Technology Solutions, Inc • Des Plaines, IL • 1h ago

IT & Engineering

1h ago

Go to Apply

Primary Care Physician

Oak Street Health • Oak Park, IL • 5h ago

Hospital & Medical Sponsored

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care. As the nation’s leading health solutions compan...

5h ago

Go to Apply

Grubhub Driver - Kenosha, WI - Fast Cash, Flexible Work!

Grubhub • Pleasant Prairie, WI • 5h ago

Retail & Hospitality Sponsored

Earn big and work on your own time and terms as a Grubhub delivery partner! Grubhub is looking for drivers and bikers like you to hit the road quick and start delivering from restaurants, liquor stores, convenience store...

5h ago

Go to Apply

Forklift Operator

Koch Foods • Franklin Park, IL • 5h ago

Manufacturing & Warehouse Sponsored

Operate various lift trucks; loading and unloading materials and deliveries, and moving product within the facility. Transport material and equipment according to production and shipping schedules. Unload and load traile...

5h ago

Go to Apply

Primary Care Physician [Spanish Required]

Oak Street Health • Elgin, IL • 5h ago

Hospital & Medical Sponsored

5h ago

Go to Apply

Primary Care Physician [Spanish Preferred]

Oak Street Health • Bellwood, IL • 5h ago

Hospital & Medical Sponsored

5h ago

Go to Apply

CNC Machinist/ Manufacturing / Production / Apprentice

Scot Forge Company • Franklin Park, IL • 5h ago

Manufacturing & Warehouse

CNC MACHINIST / METAL FABRICAT ION HOURS : 2nd SHIFT 4:00 pm - 4:00 am MONDAY - FRIDAY 10% SHIFT PREMIUM Scot Forge is an employee-owned company that manufactures custom open die and rolled ring forgings used in demandin...

5h ago

Go to Apply

Manufacturing Operations Process Transformation leader

GE Aerospace • Barrington, IL • 5h ago

Manufacturing & Warehouse

Job Description Summary Job Description Job Description Summary: The Edison Works Transformation team is focused on contemporizing today's business processes with sustainable digital solutions, thus enabling strategic pr...

5h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.