Marketing Specialist

MRA - The Management Association • Toledo, OH • 4d ago

Job Title: Marketing Specialist
Company: Triad Technologies
Salary: $55,000 -- $65,000
Location: Hybrid -- flexible within proximity to a Triad branch location
We're looking for a Marketing Specialist to join our team at Triad Technologies! This hybrid role offers location flexibility, with the expectation of occasional in-person collaboration for meetings and workshops at a nearby branch.
Eligible branch locations include:
Vandalia, OH (Corporate HQ)
Brecksville, OH
Goshen, IN
Maumee, OH
McCook, IL
New Albany, OH
Sharonville, OH
Elgin, IL
Milwaukee, WI
Position Overview
This individual is responsible for supporting the marketing department with content creation, campaign management, digital marketing, graphic design, and other general marketing tasks, as well as providing administrative support to the sales team. This is a full-time position, M -- F, 8:00 am -- 5:00 pm.
Plan and execute marketing campaigns and promotions that drive brand awareness, engagement, and generate qualified marketing leads.
Research and create engaging and informative content that can be used across a variety of platforms (blog, website, social media, and print materials).
Create email campaigns, landing pages, and forms using HubSpot.
Lead efforts to develop and execute successful e-mail, paid advertising, SEO, and SEM strategies and campaigns, as well as identify new opportunities to drive traffic and maximize conversion online.
Oversee the creation of all video content and photography across multiple platforms, ensuring the tone, editing, colors, and logo placement align with Triad's branding guidelines.
Assist with all inbound and outbound marketing activities.
Field inquiries and sales leads; ensuring distribution, collection, and follow-up.
Help coordinate events (open houses, trade shows, customer appreciation events, etc.).
Manage design of all promotional materials (product literature, in-store advertising, direct mailers, etc.), swag, and other miscellaneous printing (business cards, envelopes, letterhead), and coordinate their production as necessary with all vendors.
Execute social media strategies across LinkedIn, Facebook, Instagram, and X to strengthen brand presence and clearly communicate Triad's messaging.
Provide administrative and operational support to the sales team.
Provide support for special requests, projects, and campaigns.
Other duties as assigned.
Skills & Experience
Bachelor's degree in marketing, advertising, or communications.
2+ years' experience preferred.
Excellent project management skills.
Highly organized with strong attention to detail.
Experience creating B2B content for various platforms.
Friendly and professional communicator with a strong desire to learn and take on new responsibilities.
Familiarity with HubSpot, Magento, and/or CRM software is a plus.
Occasional travel may be required.
MRA is an Equal Opportunity/Affirmative Action Employer

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