Marketing Senior Expert

Evertec Group, LLC • Puerto Rico, Puerto Rico • 5d ago

Marketing Senior Expert?Corporate Development & CommunicationsBrand & Corporate Marketing Caribbean? Puerto Rico General ResponsibilitiesThe Marketing Expert propose, develop, execute, and monitor marketing programs across multiple channels. Responsibilities include conducting market research, analyzing trends to support Evertec's marketing strategy, and advising on the most effective ways to engage the target audience. Key competencies include expertise in marketing strategy, B2B marketing, social media marketing, branding, SEO, and proficiency in both Spanish and English. Performs duties through methods and actions that are consistently ethical and in total compliance with the laws, applicable regulations, Code of Ethics, corporate policies and guidelines and rules of conduct. Completes corporate trainings and certifications intended for the detection and prevention of money laundering related activities and fraud, insider training and conflict of interest policies and procedures, as applicable. Education and Experience RequiredBachelor's degree (B.A.) in Marketing, Communications, Public Relations, business administration, or related field.At least 5 years of experience in Marketing and Communications. Knowledge and Skills Required- Develop, implement, and monitor integrated marketing programs across email, social media, digital campaigns, and events to drive business growth and brand visibility.- Collaborate with cross-functional teams to design and execute strategic marketing initiatives aligned with corporate goals.- Analyze campaign performance and marketing KPIs, providing actionable insights and optimization recommendations.- Conduct market research and competitive analysis to identify new trends, opportunities, and positioning strategies.- Create and manage marketing deliverables, including website content, sales and product collateral, brochures, and content for landing pages, ensuring brand consistency and quality standards.- Write, proofread, and edit creative and technical content for multiple channels (i.e., email, social media, digital campaigns), maintaining a high standard of clarity, accuracy, and engagement.- Develop KPIs aligned with strategic priorities and track deliverables against defined goals.- Manage marketing budgets, forecasts, and ensure cost-effective allocation of resources.- Lead and manage relationships with external vendors, agencies, and third-party providers.- Proven experience launching new products with a comprehensive strategy and executing client engagement campaigns and loyalty programs to enhance and strengthen relationships.- Plan, propose, and oversee the execution of BTL (Below the Line) and ATL (Above the Line) campaigns and events, ensuring alignment with business objectives and brand positioning.- Ensures execution of all key controls including but not limited to SOX controls for role as per assigned roles within established procedures and within approved delegation of authority and authorized limits. Responds to and reviews all escalations or deviations that may be brought to his or her attention. Reports any exceptions to establishedinternal controls and documents for any employee. Additional Information9 to 18:00 Available to work extended hours, weekends and/or holidays as needed and the availability to travel as required supporting projects in the region. The employee must meet the following requirements in order to participate in the recruitment process: Minimum of twelve (12) months as a regular employee of the Company in his or her current function. Obtain a rating of Meets Expectations or Above Expectations in the performance appraisal of the last two years. No disciplinary actions in the last year of employment. Compliance with the Company's Code of Ethics and Standards of Conduct. "Evertec Group, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, pregnancy, marriage, sexual orientation, gender identity, national origin, age, genetic information or condition, political affiliation, religious ideology, being a victim or perceived victim of domestic violence, sexual assault, or harassment, serving or having served in the Armed Forces of the United States, disability status, or any other protected category by Puerto Rico or US Federal law.EEO is the Law Poster. If you are an individual with a disability, a disabled veteran, or a wounded warrior and you are unable or limited in your ability to access or use this site as a result of your disability, please contact the People & Culture Department in advance at (787) 759-9999 or send an email totalentacquisition@evertecinc.comin order to accommodate your special needs. Evertec is an employer with E-Verify to verify the eligibility for employment of all the new employees.ParticipationPoster_ES.pdf&data=04%7C01%7CSolimar.Ortiz%40evertecinc.com%7C3b857a433b0541d8eb3c08d91c75c1ef%7C2b5b7d77f19b4c6db1805768c09ad43b%7C0%7C0%7C637572114356240477%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=LHycopFllGmEvEfaUOMCDF0zdFoikHsKFrtS25IIj2Q%3D&reserved=0">Participation Poster. Drug-free company. Equal Employment Opportunity/ Affirmative Action for Women/Veterans/People with Disabilities."

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