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Director, Marketing

GS1 US • Ewing, NJ • 41min ago

Director, Marketing

Marketing

Ewing, New Jersey

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Description

Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture (https://www.denisonconsulting.com/case_studies/case-study-gs1-us/) . We make a huge impact on the way the world does business.

What is in it for you:

As a Director, Marketing at GS1 US, you have the opportunity to join a dynamic organization that is constantly innovating and never stagnant. You will develop content strategies and create marketing content that articulates the value of the GS1 unique identification system in the digital domain. You will create, edit, promote, and collaborate on content that resonates across various industries and audiences and across channels.

In return you'll be rewarded with great pay and benefits in a hybrid work culture. You'll work at a high-performance company with a world-class culture that invests in its employees. We don't just say culture is important to us, we have the data to back it up.

We are currently recruiting for this position, which offers a salary range of $130,000 to $165,000.

This position qualifies for participation in our annual employee bonus program.

This position is also eligible for company-sponsored benefits, which include:

Health (medical, RX, dental, vision) - effective immediately

401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately

Short and Long Term Disability Coverage

Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)

Individual Wellness Platform

Paid Parental Leave

Generous PTO and Company Paid Holidays

LinkedIn Learning

Tuition Reimbursement

Kudos (employee recognition and engagement platform)

Catered Lunches 2x/week on in office days

Who you are:

You bring at least 8 years of related work experience and hold aBachelor's degree (an MBA is a plus). You are both strategic and hands-on, equally comfortable shaping big-picture direction and executing tactical details. With proven expertise in content strategy and operations , you excel at problem-solving, time management, and keeping multiple initiatives on track.

You communicate with clarity and confidence, and your strong organizational skills allow you to balance timelines and business needs seamlessly. You're familiar with key marketing topics and know how to create an environment that continuously optimizes content to drive customer engagement and satisfaction. Your background includes business process improvement and change management initiatives , and you have the ability to build trust-based relationships, manage effectively, and inspire high-performing teams.

You have a knack for turning editorial ideas into multi-sensory content experiences , backed by strategic B2B marketing experience and sharp analytical skills. Exposure to diverse areas such as channel marketing and digital marketing is a plus. Above all, you thrive in collaboration, bringing curiosity, creativity, and a solution-focused mindset to every challenge.

What you will do:

In short, you will align across strategic programs teams in government, member growth, and supply chain visibility to find synergies in storytelling across paid, owned, and earned channels. You will lead organizational efforts to improve the reach and impact of content through segmented customer communities.

Here are a few more details for this role (other duties may be assigned):

Impact/Opportunity analysis for marketing/engagement deliverables - In this essential phase of planning, you will lead the assessment of market need, and potential for the requested material/campaign to drive value. It is your job to advance the best ideas for further investment based on the fit between need and opportunity and keep the bad ideas from draining resources without the potential for return

Articulate value proposition - By understanding customer drivers, you help focus key messages on the need, solution, and benefits. You know what makes content compelling, engaging, and viable by tapping into organizational knowledge and bring your expertise of marketing best practices for innovative and purposeful content and campaigns. You are also comfortable translating technical information into customer-centric language.

Create high-impact, high-quality content - In collaboration with the Next Level Data Carriers program team, you will create various forms of content, oversee communications campaigns, and keep editorial planning organized. With a firm understanding of organizational objectives and the customers' journey, you will keep internal stakeholders informed and involved for alignment on deliverables and work with appropriate resources to manage content creation and deployment seamlessly.

Provide tactical support - Keeping the marketing machine operating at a high level of accuracy and agility with maximum impact with creative copywriting skills, strong proofreading abilities and a curious mind to inspire a team to greatness. You will be working directly with marketing managers and specialists to maximize content value and engagement.

Ready to be part of a team that believes the identification of everything makes anything possible? Apply today - we can't wait to hear your story.

GS1 US is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin.

GS1 US is not accepting unsolicited resumes from search or staffing firms. All resumes submitted by search or staffing firms to any employee at GS1 US via-email, internet or directly without a valid written search agreement will be deemed the sole property of GS1 US, and no fee will be paid in the event a candidate is hired by GS1 US.

GS1 US

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