Director, Corporate Brand & Digital Communications

Insmed Inc. • Bridgewater, NJ • 3h ago

At Insmed, every moment and every patient counts - and so does every person who joins in. As a global biopharmaceutical company dedicated to transforming the lives of patients with serious and rare diseases, you'll be part of a community that prioritizes the human experience, celebrates curiosity, and values every person's contributions to meaningful progress. That commitment has earned us recognition as Science magazine's No. 1 Top Employer for four consecutive years, certification as a Great Place to Work in the U.S., and a place on The Sunday Times Best Places to Work list in the UK.For patients, for each other, and for the future of science, we're in. Are you?About the Role:This role will lead Insmed's corporate brand and digital presence across all channels. You'll shape how the company shows up in the world -- from our corporate sites and social media to advertising and beyond -- ensuring every touchpoint reflects our mission and moves our business forward. The ideal candidate is a savvy storyteller with exceptional writing and editorial skills, a sharp creative instinct, and a strong grasp of business strategy. You live and breathe branding, social media, and digital marketing - and know how to turn ideas into impact. As a member of dynamic and growing Corporate Communications & Responsibility team, you'll need to move fast, collaborate widely and deliver under pressure. The role reports to the Vice President, Corporate Communications & Responsibility.What You'll Do: Responsibilities (Essential Role Responsibilities): Oversee the governance and evolution of Insmed's corporate brand, including messaging frameworks, assets and visual identity, in partnership with team members and corporate branding agency of record Evolve systems that enable teams across the organization to apply the corporate brand consistently across internal and external stakeholders Drive the strategy and management of Insmed's corporate social media channels (LinkedIn, Instagram, Facebook, YouTube, and X), creating content and organic/paid campaigns that engage our audiences while keeping a pulse on opportunities to elevate and grow our program Oversee our corporate website and expanding global website ecosystem Establish Insmed's SEO/GEO strategy across our corporate digital ecosystem, including how AI is reshaping search, content, and web optimization Measure what matters-analyze corporate branding and digital performance while continuously improving our approach Lead a growing brand, creative, and digital communications team and manage agency partnerships Ensure corporate policies and SOPs keep pace with our growing digital footprint, making updates and shifts to our programs and standards that adapt with industry and social/digital expectations and regulations Ensure consistent and accurate pull-through of corporate mission, vision, values, culture, and strategy across all communicationsWho You Are: Position Requirements (Required and/or Preferred Skills, Experience and Education): Minimum 10 years of experience in PR, communications, branding, or marketing; prior in-house or agency experience in the biopharmaceutical industry strongly preferred Exceptional writing and communication skills-you make complex ideas clear and compelling Fluency with AI tools for insights and content creation while maintaining brand authenticity and knowing when human oversight is critical Comfortable juggling priorities and collaborating across functions (Product, Marketing, HR, Legal, Regulatory, IR, IT, etc.) Proven ability to take a project from idea to implementation Proven ability to think strategically, connecting communications work to company objectives and priorities Talent for developing people and scaling teams Proven ability to think strategically, connecting communications work to company objectives and priorities Must successfully exhibit Insmed's five corporate values: Collaboration, Accountability, Passion, Respe

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