Senior Marketing Design Specialist

GREATER IOWA CREDIT UNION • Ames, IA • 14h ago

We are currently seeking a Senior Marketing Design Specialist to play a key role in supporting Greater Iowa Credit Union's marketing efforts through the creation of high-quality visual and multimedia content. This position collaborates closely with the marketing team to produce engaging designs for print, digital, and video platforms that align with brand standards and campaign goals. Aligned with the overall strategic objectives of the organization, this role will collaborate with key stakeholders to build and deliver compelling marketing campaigns across a variety of channels, measure campaign performance, and look for campaign optimizations through data analysis and customer insights.

Location: 1509 Baltimore Drive, Ames, IA 50010

Hours: Monday - Friday 8am to 5pm

Essential Functions and Responsibilities:

Delivers creative visual and content solutions to support marketing objectives, drive business, and achieve goals. Create workflow and execution for omni-channel content including print assets and digital assets such as social media, campaigns, website, and other content.

Collaborate with the marketing team to develop brand strategy and creative assets for campaigns, promotions, and programs. Participate in project briefings to understand goals, audiences, and messaging, and deliver design solutions that meet objectives and timelines.

Capture and edit multimedia content including photography and video for use in marketing campaigns, social media, internal communications, and events. Support video production needs such as filming, editing, and formatting for various platforms.

Analyze and interpret campaign results to develop insights and make recommendations for optimization to improve future campaign and sales performance. Promote data driven decision-making by conducting research on membership segments, demographics, industry and market trends. Collaborate with marketing team to strategize, execute and monitor campaigns.

Coordinate with internal teams and external vendors including advertising agencies, print vendors, and production partners to ensure timely delivery and quality execution of design projects. Review proofs and samples to ensure alignment with specifications and brand standards.

Performs other duties as assigned.

Knowledge and Skills:

Experience: Five years to eight years of similar or related experience. Education: Bachelor's degree in Communications, Film and/or Graphic/Marketing Design.

Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.

Other Skills: Strong written, verbal and interpersonal communication skills.

Excellent analytical skills.

Demonstrated design, video editing, digital animation, and basic web design skills

Demonstrated leadership skills and ability to affect change

Proficient in standard office software and graphic design/publishing applications including Adobe Creative Suite, Lightroom, InDesign, Photoshop and Illustrator.

Detail oriented with the ability to handle multiple tasks.

Familiar with website Content Management System (CMS).

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to stand, walk, bend, reach, kneel, push and pull. The employee must frequently lift and/or move up to 10 pounds and occasionally up to 20 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

Work Environment: Work is performed in a standard office environment with a quiet to moderate noise level. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://gicu.applicantlist.com/jobs/1260726-336616.html

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