Reference #: 6853749
Job Summary
As Senior Director, Head of Strategic Marketing, you'll develop winning marketing strategies for Chatham's products and services that drive global revenue growth. Reporting to and working closely with the CMO, you will lead a team focused on understanding our target audiences, positioning our offerings, crafting tailored messaging, launching new capabilities, increasing utilization of our offerings, and driving business growth across segments and regions. The role bears responsibility for meeting marketing goals and KPIs around client acquisition, growth, and retention.
In this role, you'll be responsible for sizing and prioritizing the market and gaining a deep, firsthand understanding of target audience needs by interacting with clients, analysts, and influencers and gathering and analyzing market intelligence. Your team will use that knowledge to devise positioning and messaging to ensure we tell the right stories, drive thought leadership, and develop performance marketing programs and GTM campaigns for each segment. Working with client engagement and product teams, your team will create sales enablement tools for each stage of the buyer journey and partner with product management to drive the adoption of new features and increase solution utilization.
The ideal candidate will possess strong leadership skills, a deep understanding of market dynamics as well as performance marketing, and a passion for building marketing programs that result in tangible revenue growth.
Duties and Responsibilities
Chatham is committed to providing reasonable accommodations to qualified individuals with disabilities, so all essential job functions can be performed with or without accommodation.
Serve as Marketing's subject matter expert on our industry, offerings, and clients.
Continuously monitor the market, maintain expert knowledge of competitive landscape and positioning, analyze market trends and customer feedback, and adapt and refine marketing strategies accordingly.
Partner with Client Engagement and Product to define product positioning.
Lead primary client research to inform messaging and content strategy across segments, regions, and personas.
Conduct market segmentation, analysis, and prioritized strategic planning around our TAM and ICP.
Coordinate with CMO, Client Engagement, and Product teams to create a unified and strategic approach to market penetration and client engagement.
Map the buyer's journey for each segment and develop compelling content for each stage of the funnel.
Create and maintain current foundational sales enablement and marketing materials for segments, regions, and solutions.
Develop and execute global client segment and/or regional marketing plans as well as GTM programs for our solutions, designed to meet business and marketing goals.
Prepare and guide the Client Engagement teams regarding new campaigns and product releases; deliver presentations, tools, and demonstrations that showcase Chatham's value proposition. When required, provide expert knowledge and support to the Client Engagement team, enhancing their ability to win.
Lead product launch strategies and market education programs.
Track, measure and analyze marketing programs and campaigns to maximize ROI and effectiveness and adjust as necessary to optimize results.
Meet goals, metrics, and KPIs for marketing programs, campaigns, client engagement, and business growth and report on effectiveness regularly.
Collaborate with partners to generate referrals and increase awareness.
Nurture relationships with industry consultants and influencers, informing them about Chatham's story and value, and helping them influence clients to evaluate our capital markets solutions.
Build, manage and mentor a team of strategic marketing managers and associates.
Required Skills and Abilities
Results-oriented, relying on evidence, and willing to dive into details and data independently.
Excellent leadership, communication, and strategic planning skills, with superb cross-functional collaboration and project management skills, and the ability to align multiple stakeholders with, at times, competing priorities.
Deep knowledge of asset and investment management, including trends, pain points, and workflows.
Track record of executing global marketing plans and managing budgets.
Ability to synthesize complex concepts into compelling messaging.
Strong presentation skills and ability to engage senior decision-makers.
Proven ability to translate client insights and sales needs into marketing fundamentals - client segmentation, messaging, sales collateral, and more.
Excellent project management capabilities.
Education and Experience
Bachelor's degree (or equivalent) in Business or related field; advanced degree a plus
20+ years in product, segment, or integrated marketing roles within financial services, preferably marketing fintech and/or advisory services to asset managers, alternative investment managers, and PE firms
8+ years leading global teams
Global marketing or product experience including UK, EMEA, and APAC
Experience in market research and competitive analysis
Physical Requirements
Chatham is committed to providing reasonable accommodations to qualified individuals with disabilities, so physical requirements can be performed with or without accommodation.
Must be able to remain in a stationary position at least 70% of the time.
Must be able to move about inside the office to access meeting rooms.
Constantly operates a computer and other office productivity machinery, such as computer, copy machine, and printer.
Must be able to communicate information and ideas so others will understand.
Ability to work in a typical office environment with standard lighting, temperature, and noise levels.
Ability to prioritize and manage time effectively to meet deadlines and perform job tasks efficiently.
Other Duties
This job description is not designed to cover or contain a comprehensive list of all activities, duties, or responsibilities that may be required of the employee in this job. Activities, duties, and responsibilities may change at any time with or without notice.
About Chatham Financial:
Chatham Financial is the largest independent financial risk management advisory and technology firm. A leader in debt and derivative solutions, Chatham provides clients with access to in-depth knowledge, innovative tools, and an incomparable team of close to 700 employees to help mitigate risks associated with interest rate, foreign currency, and commodity exposures. Founded in 1991, Chatham serves more than 3,000 companies across a wide range of industries - handling over $750 billion in transaction volume annually and helping businesses maximize their value in the capital markets, every day. To learn more, visit www.chathamfinancial.com.
Chatham Financial is an equal opportunity employer.
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Chatham Financial is an equal opportunity employer. Chatham Financial recruits, employs, compensates, transfers, promotes, and trains without regard to age, race, color, gender, marital status, sexual orientation, gender identity, national origin, religion, Vietnam era or veteran status, physical or mental disability, creed, citizen status or any other status protected by federal, state, or local law.
