Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data @types, and sales channels.
Job Summary
Comcast Advertising, the advertising sales division of Comcast Cable, is seeking a strategic and creative Sales Marketing Specialist to help create and deliver compelling go-to-market narratives and high-impact sales enablement tools. This role plays a critical part in driving advertising revenue by developing scalable, one-to-many marketing solutions that support multiple lines of business, including market retail, large agency, enterprise, automotive, and political.
The ideal candidate is a forward-thinking marketer with a passion for storytelling, a strong grasp of industry trends, and the ability to translate complex offerings into clear, persuasive messaging. This individual will collaborate cross-functionally with Sales Development, Sales, and internal stakeholders including Brand, Product Marketing, Product, Insights, Inventory, and Strategy & Partnerships, to craft value-driven narratives and marketing campaigns aligned with business growth and revenue priorities.
Job Description
Core Responsibilities
Develop sales narratives, capabilities presentations, one-sheets, and video content that articulate Comcast Advertising's value proposition.
Conduct ongoing industry research to identify emerging trends, competitive movements, and market dynamics that impact our business and clients.
Maintain a library of industry intelligence reports, client-specific insights, and thought leadership materials.
Translate complex research findings into clear, engaging content for sales narratives.
Create and manage sales marketing resources across the organization, aligning priorities with local, regional and enterprise Sales and Sales Development leaders.
Drive results by developing sales materials to secure new and incremental business across industry verticals, customer segments, and personas.
Continuously solicit and incorporate feedback to refine sales and marketing strategies and narratives in response to evolving customer needs.
Develop sales marketing narratives and resources in partnership and collaboration with Insights, Product Marketing, Brand, Marketing & Platform Sponsorships, and Legal.
Implement project management best practices to drive speed to market with high-quality execution.
Demonstrate excellent communication skills, both written and verbal.
Act as a strategic consultant with sound judgment in both strategy and creative development.
Maintain a results-oriented mindset with a strong focus on business development and revenue generation.
Exhibit strong customer service and cross-functional collaboration skills.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
Other duties and responsibilities as assigned.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Sales Materials; Marketing; Advertising Sales; Collaboration; Marketing Campaigns; Storytelling; Cross-Functional Teamwork
Salary:
Pay Range: This job can be performed in Colorado, Illinois, Massachusetts, and New York City with a Pay Range of $62,779.20 - $113,002.56
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years
Job Family Group: Marketing
