Overview
The Sr Marketing Experience Owner is self-motivated, imaginative, and energetic about enhancing the member experience and will drive the vision, direction, and development of programs and projects for the betterment of our members. Partner closely with members of cross-functional teams and stakeholders (i.e. Solution and System Architects, Developers, Analysts, Data Scientists, Scrum Masters, etc.) to ensure what is delivered fulfills strategic needs and drives a superior member experience.
Work on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Anticipate internal and/or external business challenges and recommend process, product, or service improvements. Interact with senior leadership and serve as subject matter expert.
Responsibilities
Collaborate with a cross-functional team to define and launch new and innovative website redesign & design system features with Adobe Experience Cloud (AEM, Target, Analytics)
Streamline the execution of program priorities while maintaining the conceptual and technical integrity of the next best action taxonomy, strategies, actions and treatments for the Scrum Team
Lead, influence, and motivate Scrum Team and stakeholders towards continuous improvement of web experience strategies
Translate program vision into epics and features and guide Scrum Team in the definition of corresponding user stories
Direct and manage the Marketing Web Experiences backlog, including refinement of features and PI planning with the cross-functional team, and own the prioritization
Partner with research analysts to integrate user research and market analysis into next best action definition and enhancement
Analyze product and service uptake, usage and other empirical data and how that relates to key member needs to determine changes in prioritization
Regularly analyze true needs for members and constantly push for clear understanding of value
Serve as an agent of change for Marketing, looking for new ways to solve problems for members and collaborate as a team
Assist in leading organizational understanding, alignment, and enthusiasm for next best action/conversation, and the positive member experience it delivers; define and implement strategies for internal stakeholders who are resistant to change
Proactively work with team to formulate creative ideas or solutions for potential issues
Guide and analyze benchmarking, trend analysis and other input to drive continuous improvement and elevate service performance and the member experience
Stay current with marketing automation and real-time interaction manager technology as well as government/policy impacts and industry best practices
Partner closely with stakeholders (UX, engineers, marketing, QA, Business units) from across the credit union to identify opportunities and problem areas for web and content management, perform in-depth analysis, and recommend solutions to support business goals, building out and refining features and epics as needed to deliver to Agile Release Train
Manage multiple marketing initiatives with the most complex scope and impact under tight deadlines; determine when next best actions should be launched to meet internal client expectations
Deliver compelling and effective communications and presentations to senior management
Develop and recommend enhancements to improve operational process and procedures
Lead, guide, train, and mentor less experience staff
May assist team leadership in selecting employees and providing performance appraisal input
Perform other related duties as required
Qualifications
Bachelor's Degree in Marketing, Business, Information Technology, Strategy, or the or the equivalent combination of education, training or experience
Extensive experience in agile product ownership
Extensive experience leading, shaping, and developing innovative solutions while managing business risks
Significant experience in market and consumer research, project management, and analysis in support of strategic planning initiatives
Significant experience in designing, implementing and enabling Marketing and content management system software (Adobe Experience Cloud [AEM, Target, Analytics] and design system software (Figma, Storybook)
Ability to multi-task and prioritize with minimal direction and assertiveness to change team processes quickly
Significant experience in project leadership and execution, including initiatives with technology, processes, cross-functional teams, and external partner team members
Advanced knowledge of project and program management processes and methodologies; ability to learn different collaboration or product management tools quickly
Advanced skill building relationships through rapport, trust, diplomacy and tact
Advanced analytical and conceptual skills to create original concepts and theories for various projects
Advanced skill delivering presentations to groups of various sizes
Advanced skill communicating with stakeholders, team members, and leaders effectively and productively
Advanced skill in problem solving, influencing, and negotiating, and guiding strategic thinking
Advanced skill exercising initiative to produce desired results and achieve objectives
Advanced verbal, written and interpersonal communication skills
Desired Qualifications:
Master's Degree in Marketing, Business, Information Technology, Strategy, or the equivalent combination of education, training, or experience
Experience in technology, entrepreneurship, SAFe product management
Advanced knowledge of credit union operations/processes and procedures
Advance knowledge of Navy Federal's functions, philosophy, operations, systems, and organizational objectives
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180
About Us
Navy Federal provides much more than a job. We provide a meaningful career experience, including a culture that is energized, engaged and committed; and fierce appreciation for our teams, who are rewarded with highly competitive pay and generous benefits and perks.
Our approach to careers is simple yet powerful: Make our mission your passion.
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Military Times 2024 Best for Vets Employers
Best Companies for Latinos to Work for 2025
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2025 RippleMatch Campus Forward Award Winner for Overall Excellence
Military.com Top Military Spouse Employers 2025
2025 Handshake Early Talent Award
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Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to age, race, sex, color, religion, national origin, disability, veteran status, pregnancy, sexual orientation, genetic information, gender identity or any other basis protected by applicable law.
Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position. For additional details regarding compensation and benefits, review the Benefits page (https://fa-etbx-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/nfcu/pages/employee-benefits) of the Navy Federal Career Site.
Protect Yourself from Job Scams: Navy Federal Credit Union jobs are posted on our career site, jobs.navyfederal.org and reputable job boards (e.g., LinkedIn, Indeed). We do not post jobs on social media marketplaces, messaging apps or unverified websites. We will never ask candidates for payment, bank details or personal financial information during the hiring process.
Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act. REQNUMBER: 27567
