Overview
MARKETING SPECIALIST (BHMS):
Bowhead seeks aMarketing Specialist IV to join our team in Springfield, VA. The Marketing Specialist IV will ensures consistent, strategic, and high-quality communication across all internal and external channels , connecting with key audiences including government agencies and contracting partners, industry peers, employees, corporate leadership, and UIC shareholders in Alaska. The ideal candidate is a strategic communicator and accomplished marketing professional who combines exceptional writing and editing skills with the ability to manage complex projects, provide executive-level counsel, and deliver both digital and traditional communications that align with UICGS and Bowhead's corporate identity and values.
This is a temporary position and can be fully remote.
Responsibilities
Strategic Communications
Develop and implement integrated communications and marketing strategies that promote UICGS/Bowhead's mission, capabilities, and achievements across all business sectors.
Provide high-level communications and marketing counsel to executives, senior managers, and project teams.
Serve as a trusted advisor to leadership on communication strategy, messaging, and stakeholder engagement.
Support internal communications initiatives that foster employee engagement, awareness, and alignment across all subsidiaries.
Lead communications planning and message development for major announcements, organizational initiatives, and strategic priorities.
Provide media training and coaching for executives and subject-matter experts preparing for interviews, conferences, or public engagements.
Media Relations & Public Affairs
Build and maintain relationships with trade and industry media, as well as local, state, and national outlets.
Draft and distribute press releases, statements, and media advisories highlighting contract wins, community impact, and corporate milestones.
Coordinate interviews and media responses to ensure consistency, accuracy, and professionalism.
Support corporate communications during crisis situations, ensuring timely and coordinated messaging.
Promote UICGS/Bowhead's contributions to federal customers, shareholder communities, and Alaska Native economic development.
Marketing & Brand Management
Plan, develop, and manage marketing campaigns that highlight UICGS/Bowhead capabilities, contract successes, and workforce excellence.
Oversee traditional advertising and promotional efforts including print, radio, sponsorships, and trade show collateral.
Ensure all marketing and communications materials reflect UICGS/Bowhead brand standards, voice, and visual identity.
Collaborate with designers, writers, and vendors to produce effective marketing content that supports business development and corporate outreach.
Digital Communications
Manage and grow the organization's digital presence, including websites, social media channels, and digital advertising.
Oversee content strategy, writing, editing, and publication of website materials that support customer, partner, and recruitment engagement.
Plan and execute digital ad campaigns across Facebook, LinkedIn, and Google Ads to promote awareness, thought leadership, and hiring initiatives.
Monitor analytics, track performance metrics, and use insights to refine content and strategy across digital platforms.
Content Development & Editorial Oversight
Research, write, and edit content for internal and external audiences, including newsletters, executive messages, website updates, press releases, articles, and marketing collateral.
Maintain an editorial calendar that coordinates major communication and marketing activities across the organization.
Uphold Associated Press (AP) style and company style guidelines to ensure all written materials are clear, accurate, and consistent.
Review and approve content developed by others to ensure alignment with corporate messaging and brand standards.
Stakeholder & Shareholder Engagement
Support communications and storytelling that highlight UIC's shareholder impact, Alaska Native heritage, and contributions to Arctic Slope communities.
Collaborate with UIC Corporate Communications to align messaging and initiatives across the enterprise.
Develop content and materials that strengthen relationships with shareholders, employees, and community partners.
Qualifications
Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or related field (Master's preferred).
Minimum of eight to ten (8-10) years of progressive experience in marketing and communications, including experience supporting government contracting, professional services, or related industries.
Proven success developing and executing integrated communication and marketing strategies for diverse audiences.
Exceptional writing, editing, and storytelling skills, with mastery of AP style and corporate editorial standards.
Strong experience managing media relations, crafting key messages, and supporting executive communications.
Demonstrated expertise in both digital and traditional marketing channels.
Proficiency in analytics tools (e.g., Google Analytics, Meta Ads Manager, LinkedIn Insights) and content management systems (e.g., WordPress).
Ability to balance multiple priorities, meet deadlines, and work effectively across a matrixed organization.
Preferred Skills
Familiarity with Alaska Native Corporations, their mission, and shareholder relations.
Experience communicating with federal agencies, contracting officers, and industry partners.
Strong interpersonal and relationship-building skills across diverse stakeholder groups.
Experience leading vendor relationships and cross-functional marketing initiatives.
Understanding of public affairs, community engagement, and corporate social responsibility communications.
Physical Demands:
Must be able to lift up to 50 pounds
Must be able to stand and walk for prolonged amounts of time
Must be able to twist, bend and squat periodically
SECURITY CLEARANCE REQUIREMENTS: There are currently no Security Clearance requirements for this position; however, candidates must be able to successfully pass a background check. Due to the location of this work, US Citizenship is required. Bowhead reserves the right to change this requirement if necessitated by business needs or contractual obligations.
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Applicants may be subject to a pre-employment drug & alcohol screening and/or random drug screen, and must follow UIC's Non-DOT Drug & Alcohol Testing Program requirements. If the position requires, an applicant must pass a pre-employment criminal background history check. All post-secondary education listed on the applicant's resume/application may be subject to verification.
Where driving may be required or where a rental car must be obtained for business travel purposes, applicants must have a valid driver license for this position and will be subject to verification. In addition, the applicant must pass an in-house, online, driving course to be authorized to drive for company purposes.
UIC is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics EOE/D/V. In furtherance, pursuant to The Alaska Native Claims Settlement Act 43 U.S.C. Sec. 1601 et seq., and federal contractual requirements, UIC and its subsidiaries may legally grant certain preference in employment opportunities to UIC Shareholders and their Descendants, based on the provisions contained within The Alaska Native Claims Settlement Act. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
All candidates must apply online at www.uicalaska.com, and submit a completed application for all positions they wish to be considered. Once the employment application has been completed and submitted, any changes to the application after submission may not be reviewed. Please contact a UIC HR Recruiter if you have made a significant change to your application. In accordance with the Americans with Disabilities Act of 1990 (ADA), persons unable to complete an online application should contact UIC Human Resources for assistance (https://uicalaska.com/careers/recruitment/).
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
UIC Government Services (UICGS / Bowhead) provides innovative business solutions to federal and commercial customers in the areas of engineering, maintenance services, information technology, program support, logistics/base support, and procurement. Collectively, the fast-growing Bowhead Family of Companies offers a breadth of services which are performed with a focus on quality results. Headquartered in Springfield, VA, we are a fast-growing, multi-million-dollar company recognized as a top Alaska Native Corporation providing services across the Department of Defense and many federal agencies. Bowhead offers competitive benefits including medical, dental, vision, life insurance, accidental death and dismemberment, short/long-term disability, and 401(k) retirement plans as well as a paid time off programs for eligible full-time employees. Eligible part-time employees are able to participate in the 401(k) retirement plans and state or contract required paid time off programs.
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ID 2025-24134
Category Marketing & Communication
Location : Location US-VA-Springfield
Minimum Clearance Required N/A
Travel Requirement N/A
