Trustmark's mission is to improve wellbeing - for everyone. It is a mission grounded in a belief in equality and born from our caring culture. It is a culture we can only realize by building trust. Trust established by ensuring associates feel respected, valued and heard. At Trustmark, you'll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture of diversity and inclusion where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves. At Trustmark, we have a commitment to welcoming people, no matter their background, identity or experience, to a workplace where they feel safe being their whole, authentic selves. A workplace made up of diverse, empowered individuals that allows ideas to thrive and enables us to bring the best to our colleagues, clients and communities.
About the role
Trustmark is looking for an Associate Director, Digital Marketing, to join the team.
Responsible for developing and executing comprehensive digital marketing strategies aimed at enhancing the website, optimizing SEO, and improving content to generate and convert leads. Owns website improvement initiatives to enhance user experience and drive customer engagement. Monitors and reports on key performance indicators (KPIs) to ensure continuous improvement and alignment with business objectives.
Key responsibilities include developing and executing Search Engine Optimization (SEO) strategies to improve the website's visibility and organic search rankings, optimizing website content to attract and engage target audiences, and implementing a comprehensive lead generation strategy. Analyzes website and marketing metrics to measure the effectiveness of digital marketing efforts, generating regular reports, and presenting findings to senior leadership.
Key Accountabilities:
Lead Generation and Content Strategy:
Develop and execute a comprehensive content strategy to generate and convert leads. This includes:
Creating an editorial calendar to plan and organize content creation and distribution.
Creating and executing digital marketing campaigns, including email marketing, social media advertising, and content marketing, to generate leads.
Setting email marketing and social media strategies to reach and engage target audiences.
Optimizing web content through blogs and landing pages to drive lead generation and conversions.
Implementing SEO best practices in content creation to improve organic search visibility.
Utilize analytics and reporting to measure the effectiveness of content strategies and make data-driven decisions for continuous improvement.
Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, and conversion rates to assess the success of content initiatives.
Conducting market research and audience analysis to identify target segments and their needs.
Tracking and analyzing campaign performance to optimize lead generation efforts and improve conversion rates.
Customer Portal Maintenance and Optimization:
Maintain and optimize customer portals to ensure a seamless user experience. This includes:
Regularly updating and organizing portal content to provide relevant and up-to-date information.
Implementing user-friendly features and functionalities to enhance portal usability.
Collaborating with cross-functional teams to address customer portal issues and improve user satisfaction.
Analyzing user behavior and feedback to identify opportunities for portal optimization.
Technical Glitch Resolution with UX Team
Work with the UX team to identify and resolve technical glitches affecting the website and customer portals. This includes:
Collaborating with UX designers and developers to troubleshoot and fix technical issues promptly.
Conducting thorough testing to ensure the integrity and functionality of the website and portals.
Providing feedback and recommendations for improving the user experience and resolving technical challenges.
Minimum Requirements:
Bachelor's degree in (digital) marketing, communications, or related field.
5-8 years in digital marketing.
Highly skilled in SEO. Lead generation and campaign optimization.
Analytic and reporting skills.
Demonstrated proficiency with social media platform, campaign strategy and blogging.
Health Insurance marketing experience. Strong business acumen to drive digital strategies B2B & B2C.
Complex problem-solving critical thinking and analytics.
Familiarity w/compliance with WCAG 2.0 AA regulations.
Agile Project Management experience, including working as product owner, developing user stories, and working through backlogs.
Strong time management, attention to detail and organization skills.
Collaboration Skills with interdepartmental stakeholders and problem solving.
Excellent written and oral communication skills.
Team player.
Self-directed / fast pace.
Microsoft Office/Teams.
Preferred:
Website administration proficiency in Kentico CMS (or like platform)
Skilled with digital marketing and email automation to enhance marketing execution.
The compensation range for this role is (based on the corporate location in Lake Forest, Illinois):
$79,292.00 - $114,533.00 per year
The final salary offer will be determined based on factors such as location, qualifications, experience, skill set, and other relevant factors. This position may also be eligible for bonus. We understand that compensation is an important factor when considering a new opportunity, and we strive to provide a competitive salary within the market.
Brand: Trustmark
In addition to compensation, we offer a comprehensive benefits package that includes: Health/dental/vision, life insurance, FSA and HSA, 401(k) plan, Employee Assistant Program, Back-up Care for Children, Adults and Elders and many health and wellness initiatives. We also offer a Wellness program that enables employees to participate in health initiatives to reduce their insurance premiums. For questions about compensation and benefits, please speak to the Recruiter if you decide to apply and are selected for an interview.
Trustmark is committed to leveraging the talent of a diverse workforce to create great opportunities for our people and our business.? We are an equal opportunity employer, including disability and protected veteran status.
Join a passionate and purpose-driven team of colleagues who contribute to Trustmark's mission of helping people increase wellbeing through better health and greater financial security. At Trustmark, you'll work collaboratively to transform lives and help people, communities and businesses thrive. Flourish in a culture where appreciation, mutual respect and trust are constants, not just for our customers but for ourselves.
Introduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match.
When you join Trustmark, you become part of an organization that makes a positive difference in people's lives. You will play a vital role in delivering on our mission of helping people increase wellbeing through better health and greater financial security. Our customers tell us they simply appreciate the personal attention and knowledgeable service. Others tell us we've changed their lives.
At Trustmark, you'll be part of a close-knit team. You'll enjoy abundant opportunities to grow your career. That's why so many of our associates stay at Trustmark and thrive. Trustmark benefits from more than 100 years of experience but pairs that rich history with a palpable sense of optimism, growth and excitement for what's ahead - and beyond. This is a place where associates bring their whole selves to work each day. A place where you can be yourself. Whatever your beyond is, you can achieve it at Trustmark.
