Digital Marketing Manager

Robert Half • Fort Washington, PA • 3h ago

Description

We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.

Responsibilities:

Develop and implement comprehensive growth marketing strategies to drive demand generation.

Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.

Oversee paid media initiatives, including paid social and paid search, to maximize ROI

Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists

Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus

Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement

Utilize audience segmentation techniques to create targeted and impactful campaigns.

Monitor and analyze campaign performance to identify trends and enhance effectiveness.

Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Leverage automation tools to streamline campaign workflows and improve efficiency.

Conduct thorough market research to identify opportunities for audience engagement.

Optimize email marketing campaigns and Google Ads for better reach and conversions.

Continuously refine strategies based on data insights and analytics.

Requirements

5-7 years in growth marketing, performance marketing, or lifecycle marketing in healthcare, pharma, or relevant field

Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments

Proven experience in digital marketing, including demand generation and growth strategies.

Expertise in managing paid media campaigns across platforms such as paid social and paid search.

Proficient in using Google Analytics and other analytical tools to track campaign performance.

Strong knowledge of omnichannel marketing strategies and audience segmentation.

Experience in creating and optimizing email campaigns to drive customer engagement.

Familiarity with marketing automation tools to streamline processes.

Ability to analyze data and implement actionable insights for campaign improvement.

Excellent organizational and communication skills to manage multiple projects effectively.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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