Digital Marketing Specialist

Robert Half • Southfield, MI • 6h ago

Description

Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.

Responsibilities:

Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.

Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.

Conduct market research and competitor analysis to identify digital marketing trends and opportunities.

Track and report on key metrics to measure the success of digital marketing initiatives.

Requirements

Requirements:

Bachelor's degree in Marketing, Digital Marketing, or a related field.

Proven experience in developing and executing digital marketing campaigns.

In-depth knowledge of digital marketing channels such as social media, SEO, SEM, email marketing, and display advertising.

Proficiency in using digital marketing tools and platforms.

Strong analytical skills with the ability to interpret data and draw actionable insights.

Ability to thrive in a fast-paced and collaborative environment.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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