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Digital Marketing Specialist

Friedman Management Company • Farmington Hills, MI • 1d ago

Job Details

Job Location

Corporate Office - Farmington Hills - Farmington Hills, MI

Position Type

Full Time

Travel Percentage

None

Job Category

Marketing

Description

Friedman real estate is looking for a Digital Marketing Specialist. This is a strategic, hands-on digital marketing role for someone who thrives in a fast-paced environment and can balance creativity with data-driven decision-making. You'll manage websites, online listings, and digital campaigns to ensure our communities are discoverable, engaging, and competitive in the market.

From designing intuitive websites to maintaining accurate ILS listings and driving digital traffic, you'll be a critical part of how prospects connect with our brand and choose our communities.

This position is in-person at our Corporate Office in Farmington Hills, MI, and is not eligible for remote work.

WHO YOU ARE

You're equal parts strategist and executor-comfortable refining websites for usability and design while also managing digital listings and campaigns. You're analytical and creative, using data to back your ideas and improve results.

You understand the multifamily housing industry or can quickly learn its nuances, and you know how to adapt marketing strategies to local markets and audiences. You collaborate well, communicate clearly, and take ownership of your work from concept to completion.

WHAT YOU WILL DO

Website Design + User Experience

Oversee website design and layout updates to ensure a modern, intuitive, and conversion-focused user experience (Rentcafe website, non-coding)

Apply design principles that improve navigation, readability, and accessibility for prospective renters

Collaborate with designers and developers to create visually compelling landing pages and property sites

Monitor site performance and user behavior to identify opportunities for enhancing engagement and lead generation

ILS + Online Listing Management

Maintain accurate and optimized listings across major ILS platforms (Apartments.com, Zillow, RentCafe, etc.)

Audit property listings regularly to ensure up-to-date pricing, availability, photos, and descriptions

Work with property teams to gather content that highlights community features and differentiators

Ensure listings reflect brand consistency and support lead generation goals

Social Media

Develop and execute social media strategies that align with brand and leasing goals

Create, schedule, and publish engaging content across platforms (Facebook, Instagram, LinkedIn, etc.)

Collaborate with site teams to source high-quality photos, videos, and resident stories

Monitor engagement and respond to comments or messages in a timely, professional manner

Track and report on reach, impressions, and engagement to guide content improvements

PPC + SEO Campaigns

Plan, execute, and optimize PPC, paid social, and retargeting campaigns to maximize ROI

Manage ad budgets and monitor performance across Google Ads, Meta Ads Manager, and other platforms

Incorporate SEO best practices, including keyword research, metadata optimization, and content improvements to support organic traffic growth

Analytics + Reporting

Track and report on campaign performance, lead sources, and conversion rates

Use Google Analytics, ad dashboards, and CRM data to evaluate marketing effectiveness

Provide insights and recommendations to the marketing and operations teams based on performance data

Complete weekly reporting packets for operations teams and ownership groups.

Content + Creative Oversight

Create digital content for websites and print marketing materials

Design flyers, handouts, signage to be used at communities

Ensure consistency of brand voice and visual identity across all digital channels

Develop content calendars in collaboration with site teams and marketing leadership

Vendor + Stakeholder Collaboration

Manage relationships with advertising partners, creative vendors, and marketing technology providers

Collaborate with regional managers and site teams to align digital campaigns with leasing goals and property needs

Place and track orders for communities while keeping all parties informed on order status.

And other duties as assigned

Marketing is dynamic and the needs of clients can change over time. The above details are meant to be an overview of the primary job responsibilities, not an exclusive list of duties.

Qualifications

Required:

Bachelor's degree in marketing, communications, or related field-or equivalent work experience

3-5 years of experience in digital marketing, preferably in real estate, multifamily, or a related industry

Strong experience with website content management and design principles

Proficiency with marketing analytics tools (Google Analytics, Meta Insights, CRM reporting)

Strong writing skills and ability to create compelling ad copy and content

Highly organized with the ability to manage multiple projects and deadlines

Collaborative mindset with excellent communication skills

What Would Make You a Stand-Out Candidate:

Google Ads or Meta Business Certificates

Familiarity with major ILS platforms (Apartments.com, Zillow, RentCafe, etc.)

Knowledge of advanced SEO strategies and tools (SEMrush, Moz, Ahrefs)

Video creation and editing skills for digital campaigns

Friedman Real Estate is an Equal Opportunity Employer. Applicants are considered regardless of race, color, religion, creed, sex, pregnancy, family responsibility, national origin or ancestry, citizenship, marital status, sexual orientation, transgender status, veteran's status, genetic information, or status as a qualified individual with a disability or any other protected characteristic in accordance with applicable law.

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