Director - Consumer & Digital Marketing (Hybrid)

Caris Life Sciences • Irving, TX • 2d ago

At Caris, we understand that cancer is an ugly word-a word no one wants to hear, but one that connects us all. That's why we're not just transforming cancer care-we're changing lives.

We introduced precision medicine to the world and built an industry around the idea that every patient deserves answers as unique as their DNA. Backed by cutting-edge molecular science and AI, we ask ourselves every day: "What would I do if this patient were my mom?" That question drives everything we do.

But our mission doesn't stop with cancer. We're pushing the frontiers of medicine and leading a revolution in healthcare-driven by innovation, compassion, and purpose.

Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.

Position Summary

The Director of Consumer and Digital Marketing will lead the strategy, execution, and continuous improvement of Caris' digital presence, including the development and support of company websites, social media channels, email marketing, and omnichannel campaigns. This role will lead and support an experienced team to increase brand awareness and drive demand generation by crafting resonant, scalable, and brand-aligned digital experiences that drive measurable growth across diverse audiences.

The ideal candidate will have a strong understanding of the precision medicine industry, with a special focus in oncology diagnostics. A critical focus of this leadership role is crafting compelling, differentiated messaging that clearly and effectively communicates the unique value of Caris offerings to diverse stakeholder audiences.

Job Responsibilities

Help define and execute the strategic roadmap for Caris' digital channels, aligning UX, brand, messaging, and performance for both B2B and patient audiences.

Guide, oversee and support the maintenance of company websites, in collaboration with the digital team and other departments.

Help manage the marketing side of the company's CRM (Salesforce/Marketing Cloud Account Engagement), including data management and system operations.

Create, prepare, and review a wide range of marketing content, including emails, social media posts, web content and more.

Develop and support implementation of omnichannel campaigns that drive awareness, engagement, and conversion.

Manage company/product presence execution and voice across digital channels.

Generate innovative ideas to increase web traffic and new optimization methods to improve customer experience.

Collaborate with various departments and stakeholders to define digital projects, including objective and requirement alignment, resource allocation, content development, etc.

Develop and maintain monthly analytics reporting across key metrics, including website performance, search, social, email, and campaigns using various platforms and tools. Provide insights and suggestions for performance improvement.

Translate complex scientific and technical information into clear, engaging, and accessible content for diverse audiences.

Continually broaden knowledge base regarding company science, company culture, business, industry and trends.

Required Qualifications

Bachelor of Science/Arts degree from an accredited university or college in marketing, communications or related field.

7-10 years of digital marketing experience managing websites and marketing automation.

5 years marketing leadership experience.

Demonstrable experience in developing and implementing successful omnichannel campaigns.

In-depth understanding of web development - wireframes, writing for web, HTML, etc.

Strong HTML editing and content management system experience

Must possess in-depth knowledge of Pardot (MCAE), Salesforce CRM, Wordpress, Google Analytics, Google Ads, Google Search Console.

Experience with Adobe Creative Cloud (Photoshop, Dreamweaver, Premier, InDesign, Illustrator) preferred.

Must be able to work across all levels in the organization to drive projects to completion.

Preferred Qualifications

Prior experience in healthcare or life sciences preferred.

Physical Demands

Employee may be required to lift routine office supplies and use standard office equipment.

Training

All job-specific, safety, and compliance training will be assigned based on the job functions associated with this employee.

Conditions of Employment: Individual must successfully complete pre-employment process, which includes criminal background check, drug screening, credit check ( applicable for certain positions) and reference verification.

This job description reflects management's assignment of essential functions. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Caris Life Sciences is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Caris Life Sciences is a leading innovator in molecular science and artificial intelligence focused on fulfilling the promise of precision medicine through quality and innovation.

Caris is committed to quality and excellence at our state-of-the-art laboratories. Learn more about our tissue lab and the advanced technologies that are helping improve the lives of cancer patients.

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