Marketplace Integrated Marketing Lead

Microsoft Corporation • Mountain View, CA • 14h ago

Join the Microsoft Cloud & AI Marketing team as a Marketplace Integrated Marketing Lead, where you'll spearhead strategic marketing efforts aimed at driving both supply and demand within one of Azure's most dynamic growth engines: the Microsoft commercial Marketplace. This high-impact role calls for a strategic, collaborative, and outcome-oriented marketer who can lead integrated programs to inspire app and agent development, accelerate publication, and generate meaningful demand. You'll create digital-first, full-funnel campaigns that guide developers and technical decision-makers from awareness through action-leveraging channels like web, blog, social, webinars, events, and video to drive scale, increase engagement, and improve conversion. This role centers on expanding the reach and impact of Marketplace offerings through orchestrated experiences, storytelling, and targeted outreach. You'll partner closely with Product Marketing, Engineering, Partner, Software Development Company, and Channel teams to craft compelling customer journeys, amplify developer momentum, and maximize marketplace success.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Lead integrated marketing strategy and execution for Marketplace supply and demand, aligning closely with Product Marketing, Partner teams, and Software Development Company outreach to meet business goals.

Design and deliver digital-first, full-funnel campaigns-across web, blog, social, webinars, events, and video-to drive awareness, engagement, app creation, agent publication, and marketplace adoption.

Develop targeted customer journeys and nurture paths for developers, partners, and technical audiences, guiding them from interest through building and publishing on Marketplace.

Collaborate across Marketing, Engineering, Partner, and Field teams to deliver unified messaging, scalable acquisition and nurture programs, and growth loops for the marketplace ecosystem.

Leverage insights, research, and developer feedback to optimize messaging, inform targeting, and fuel campaign refinement.

Measure and report performance across engagement, acquisition, publication velocity, and downstream demand; partner with analytics and product teams to refine strategy based on results.

Contribute to quarterly and fiscal planning by identifying opportunities for investment and scalable impact within the Marketplace lifecycle.

Other

Embody our culture and values .

Qualifications

Required/minimum qualifications

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

3+ years of experience in Business to Business (B2B) or technology marketing-ideally within the cloud ecosystem or working with independent software vendors (ISVs)-who have a strong track record of developing and executing multi-channel marketing campaigns.

Additional or preferred qualifications

Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.

Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until August 16, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .

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