Enterprise Marketing Lead, Business Messaging & AI

Meta • Menlo Park, CA • 1d ago

Summary:

Meta is seeking an experienced and strategic Enterprise Marketing Lead to drive the marketing efforts for our cutting-edge enterprise solutions, including WhatsApp business messaging and Business AI. This role requires a groundbreaking leader with a proven track record in developing and executing comprehensive marketing strategies that resonate with large enterprise clients. The ideal candidate will be passionate about the potential of AI and messaging to transform business communication and customer experiences.

Required Skills:

Enterprise Marketing Lead, Business Messaging & AI Responsibilities:

Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives. This includes market segmentation, competitive analysis, and identifying key value propositions for various enterprise verticals

Lead and mentor a high-performing marketing team: Recruit, develop, and inspire a team of skilled enterprise marketers. Foster a collaborative environment focused on innovation and continuous improvement

Drive marketing initiatives across the funnel: manage the development and execution of integrated marketing campaigns, including content marketing, demand generation, product launches, events, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients

Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights

Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys

Market intelligence and thought leadership: Stay abreast of industry trends, competitor activities, and emerging technologies in enterprise communication and AI. Position Meta as a thought leader in the space through strategic content and engagement

Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Minimum Qualifications:

Bachelor's degree in Marketing, Business, or a related field

12+ years of experience in enterprise marketing, with a focus on B2B software, SaaS, or technology solutions

4+ years of experience in a leadership role, managing and developing teams

Demonstrated experience developing and executing successful enterprise marketing strategies that have driven significant business growth

Understanding of enterprise sales cycles and the unique challenges of marketing to large organizations

Proven communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with wide-ranging stakeholders

Analytical skills and a data-driven approach to decision-making

Preferred Qualifications:

MBA or Master's degree in a related field

Experience marketing business messaging platforms, AI solutions, or similar communication technologies

Familiarity with Meta's products and ecosystem, including ads

Proven ability to thrive in a fast-paced, ambiguous, and rapidly evolving environment

Public Compensation:

$180,000/year to $252,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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