Lead Product Marketing

AT&T MANAGEMENT SERVICES, LLC • Dallas, TX • 10h ago

Dallas, Texas

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Locations: El Segundo, CA or Dallas, TX

About ATandT

At ATandT were redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing and Growth Organization

The Marketing and Growth Organization is ATandTs marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embodyexpertise,simplicityandinspirationin everything we do.

Position Summary:

Our Consumer Base Marketing team is looking for an individual who is passionate about building and executing unique and creative consumer-facing marketing programs. In this role, you will be responsible for developing, executing, and analyzing innovative direct marketing campaigns aimed at stimulating upgrades, driving gross adds, and reducing churn within our wireless customer base.

The ideal candidate will have direct marketing experience that includes customer segmentation, project management, and reporting in email, sms, direct mail, and/or paid media channels. You will work closely with internal and agency partners to build and execute marketing journeys, including A/B test plans to optimize your marketing campaigns. You should be organized, decisive, detail-oriented and feel comfortable in a collaborative and fast-paced environment.

You will use your excellent communication skills to effectively present your work across internal teams, adapting your presentation and level of detail to match your audience.

Key Responsibilities:

Campaign Development and Execution:

Design and implement comprehensive marketing campaigns to stimulate upgrades, gross adds, and broadband adoption within the current wireless customer base.

Develop strategies to reduce customer churn with relevant customer communications.

Collaborate with creative teams to produce compelling content and promotional materials that resonate with target audiences.

Customer Trend Analysis and Strategy:

Identify trends within the existing customer base to apply to targeted marketing efforts.

Proactively seek out data from internal resources to optimize your campaigns.

Develop and refine customer segmentation strategies to tailor marketing efforts effectively.

Performance Tracking and Optimization:

Monitor and analyze campaign performance metrics to assess effectiveness and ROI.

Utilize data-driven insights to optimize campaigns and improve outcomes.

Prepare and present reports on campaign performance to stakeholders.

Key Skills:

Ability to generate marketing ideas and insights from multiple data sources

Lead the on-time delivery of integrated marketing campaigns across internal teams and agencies

Experience in email, sms, paid media, and/or digital channels

Cross-team relationship building (analytics, retail, online, call center)

Interest in building new direct marketing channels to meet customers where they are

Strong presentation skills

A positive and proactive approach with a bias toward action

Qualifications:

5+ years relevant experience (Marketing, Digital, Agency)

Experience with campaign management and partnership with marketing agencies

Experience managing initiatives for consumer facing channels

Demonstrated ability to problem-solve

Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, , the Los Angeles Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment Contact with Customers/Candidates/Clients Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable) Handling/Proximity to Sensitive Information

Our

Lead Product Marketingearn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at ATandT offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eli

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