Marketing and Digital Communications Advisor

Southern California Edison • Irwindale, CA • 1d ago

Join the Clean Energy Revolution

Become a Marketing and Digital Communications Advisor at Southern California Edison (SCE) and build a better tomorrow. In this job, you'll lead innovative marketing strategies that impact both business and residential customers. You'll manage a diverse portfolio of Affordability programs ensuring seamless execution and alignment with business objectives. Your efforts will enhance the customer experience through multi-channel campaigns, driving engagement and delivering meaningful results. Additionally, you will strategically utilize the power of our dynamic marketing technology stack to deliver automated communications journeys and best-in-class customer experiences. You'll collaborate with cross-functional teams, leveraging data-driven insights and SCE's Martech stack to optimize automated marketing efforts, improve customer engagement, and track performance metrics. With a budget ranging from $5-10MM, you'll support strategic campaigns and regulatory mandates, working closely with external partners and the California Public Utilities Commission (CPUC). As a Marketing and Digital Communications Advisor, your work will help power our planet, reduce carbon emissions and create cleaner air for everyone. Are you ready to take on the challenge to help us build the future?

Responsibilities

Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for impact

Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and convert them into technical requirements for IT groups. This is based on the existing capabilities of SCE's marketing technologies.

Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process

Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel SCE forward

Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organization's marketing plans and objectives

Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy

Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals

Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers

Working in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of SCE's marketing, digital and customer lifecycle nurture programs

Achieve operational efficiency via effective implementation plans (e.g.,. optimal channel mix, targeted communications, relevant offers, relevant messaging)

A material job duty of all positions within the Company is ensuring the protection of all its physical, financial and cybersecurity assets, and properly accessing and managing private customer data, proprietary information, confidential medical records, and other @types of highly sensitive information and data with the highest standards of conduct and integrity

Minimum Qualifications

Seven or more years of experience in marketing, advertising or communications.

Preferred Qualifications

Bachelor's Degree or higher in Marketing, Business, Communications or related field.

Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.

Vendor management experience.

Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.

Utility or other highly regulated industry experience.

Experience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.

Ability to work independently and in fast paced environment.

Additional Information

This position's work mode is hybrid. The employee will report to an SCE facility for a set number of days with the option to work remotely on the remaining days.? Unless otherwise noted, employees are required to work and reside in the state of California.? Further details of this work mode will be discussed at the interview stage. The work mode can be changed based on business needs.

Visit our Candidate Resource (https://www.edisoncareers.com/page/show/candidate-resources) page to get meaningful information related to benefits, perks, resources, testing information, hiring process, and more!

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

About Southern California Edison

The people at SCE don't just keep the lights on. Our mission is so much bigger. We're fueling the kind of innovation that's changing an entire industry, and quite possibly the planet. Join us and create a future with cleaner energy, while providing our customers with the safety and reliability they demand. At SCE, you'll have a chance to grow personally and professionally, making a real impact in Southern California and around the world.

Southern California Edison is a proud Equal Opportunity Employer, including disability and protected veteran status. We are committed to ensuring that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodations at (833) 343-0727.

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