Marketing Specialist

ARAMARK • Bell Gardens, CA • 3h ago

Job Description

The Marketing Specialist is responsible for creating and executing marketing campaigns to promote products and services, build brand awareness, and generate leads. They perform market research, analyze customer data, and collaborate with other departments.

Overall responsibilities include developing content for brand web sites, social channels, analyzing data/user metrics, ensuring the consistency of our brand's digital tone and presence. This role is responsible for executing, and measuring the success of the digital programs based on established KPIs.

Knowledge, Skills, and Abilities

Multi-Channel Digital Experience, Data Analytics, Digital Content Development and Activation, and Strong Communication and Problem-solving Skills.

Job Description Continued

COMPENSATION : The salary range for this position is $55,200 to $75,000 . If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark?s good faith and reasonable estimate of the compensation for this position as of the time of posting.

BENEFITS : Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation (https://careers.aramark.com/benefits-compensation/) . ?

There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.

Job Responsibilities

Responsible for driving engagement through a comprehensive digital strategy and multi-channel marketing plan.

Create digital images, such as videos, photos, and infographics for marketing purposes. They may also research and compile information for advertisements, newsletters, and other marketing materials.

Develop digital standards and provides quality control for digitized material, and tracks statistics.

Responsible for the overall digital experience strategy and vision with a clear understanding of the marketplace plus, operator, customer and client needs.

Works with Growth, Ops and Marketing Leadership to develop the digital B2B selling story as a key brand differential.

Support client campaign materials and presentations for existing clients and prospects.

Program and Data Analytics

Works with the Technology, Sales Enablement, and Finance Teams to gather metrics and ensure the right solutions are the focus of the digital strategy.

Works collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content.

Works collaboratively with the B2B Communication Teams to develop Marketing Campaigns and case studies.

Qualifications

Bachelor?s Degree preferably in marketing, digital comm, or other related field from an accredited university.

A minimum of 2 years of digital marketing and e-commerce experience plus program development and execution.

Expertise in digital platforms, including Adobe, Google Analytics, social media management tools, etc.

Demonstrated success planning, implementing, and optimizing digital marketing campaigns.

Data Analytics: Ability to interpret digital marketing data a social media trends with an eye to target potential roadblock and formulate innovative marketing strategies.

Strong storytelling skills, conveying the vision and impact of digital solution through data and visualization.

Demonstrated ability to communicate thoughtfully, in person and in writing, with business partners while facilitating consultative design discussions with stakeholder in both business and technology functions to translate business needs into solution designs.

Office + Travel Requirements

Based at First Class HQ - 6875 Suva Street, Bell Gardens, CA

Time in office: 3 days/week

Travel: 20% local to Southern California

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .

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