Trade Marketing Analyst

Woodstream • Lancaster, PA • 1d ago

Our Brands will deliver innovate, effective, market leading pest, animal control & bird feeding solutions, while creating value for our shareholders.

We have an immediate opportunity for a Trade Marketing Analyst in Lancaster, PA. As a Trade Marketing Analyst, you'll transform data into actionable strategy. Join us to accelerate company sales and market impact.

Benefits of Working for Woodstream:

Competitive benefits package including:

Bonus Program

401k with Company Match

Health, Dental & Vision Insurance Effective on First Day of Employment

Parental Leave

Adoption Assistance

Paid Basic Life & Disability Insurance

Accident, Critical Illness, & Hospital Insurance Options

ID Theft & Legal Assistance Plan Options

Paid Vacation and Holidays

Stable, growing working environment with a history of 150 years of doing business.

Opportunity to advance within the company.

Overview of the Role:

As the Trade Marketing Analyst, you will play a pivotal role in driving the success of our consumer products through effective trade marketing strategies. You will be responsible for creating and analyzing sales data and making recommendations to aid business objectives. The ideal candidate will understand the consumer goods industry, sales and analytical skills.

Trade Marketing is a lead function with WOODSTREAM, responsible for Defining, Designing and Delivering the go-to-to-market strategy for our leading portfolio of brands. To be successful in this role, you must embody the WOODSTREAM core values.

Trade Marketing is responsible for tracking the performance of brands and innovation to quickly identify the opportunities and then working with the sales and brand marketing teams on a day-to-day basis to optimize/overdrive.

Finally Trade Marketing is the custodian of the 4P strategy and is responsible for driving LSM compliance across specified retailer/channels.

DEFINING It is the responsibility of Trade Marketing to then turn these insights into a Category Growth Platform (CGP) that set out a compelling vision for our retail partners and a clear roadmap for internal stake holders on what it will take to win in the market. Defining the go-market-strategy means working closely with our consumer Marketing and Product Development Teams to identify the key insights that will shape channel, category, and brand dynamics over the coming 12-24 months.

To excel in this facet of the role, the incumbents must have a strong analytical skills and an ability to quickly learn and understand the category growth drivers (trade in, trade up etc).

DESIGNING the go to market strategy means developing guidelines in the form of a Local Success Model (LSM) that provide each sales teams in each channel with clear rules for engagement on each 4P. These LSMs need to be rooted in shopper and consumer understanding and deliver category growth for our retailers and both share growth and financial return for WOODSTREAM.

The Trade Marketing Analyst must understand reading, pulling, and analyzing data. The Trade Marketing Analyst will be responsible for the in delivery of:

Develop and own reporting and dashboards to be used by the trade marketing team & sales team to enable them to proactively identify risks and opportunities

Track distribution and pricing changes by customer

Analyze new item performance by customer to enable sharing of best practices

Pull Panel information to understand the shopper behavior to enable the trade strategies
Support the Vice President of Trade Marketing with sales materials

Work closely with diverse cross-functional team

Essential Functions & Responsibilities:

Strategic Planning:

Develop and implement strategic trade marketing plans to drive brand awareness, visibility, and sales.

Collaborate with cross-functional teams to align trade marketing strategies with overall business goals.

Market Analysis:

Conduct research and analysis to identify key trends, competitive landscape, and opportunities for growth.

Utilize market insights to inform the development of targeted trade marketing initiatives.

Trade Promotion Management:

Oversee the planning, execution, and evaluation of trade promotions, ensuring optimal ROI.

Work closely with sales teams to develop promotions that drive customer engagement and loyalty.

Channel and Customer Collaboration:

Build and maintain strong relationships with key retail partners and distributors.

Collaborate with sales teams to create customized trade marketing programs that meet the unique needs of different channels and customers.

Performance Metrics:

Define and track key performance indicators (KPIs) to measure the success of trade marketing programs.

Analyze data to make data-driven decisions and continuously optimize strategies.

Other Functions:

Performs other duties as assigned

Successful Candidate Profile:

Bachelors in a business-related field.

1-2 years of experience in business

Proficient in Excel

Strong analytical and problem-solving abilities.

Strong communication and interpersonal skills.

Ability to thrive in a fast-paced, dynamic environment.

Woodstream Fun Facts!

We are the #1 EAC (Electronic Animal Containment/fencing) company in North America, 10X the #2 company and these products protect our food supply.

We are the ONLY Pest & Animal Control company with a significant ESG (Environmental, Social & Governance) Program.

Over 40% of our directors and above are woman.

57% of the Executive Team (meaning VP and above) are female, black, Hispanic or Asian/Islander.

Woodstream is an Equal Employment Opportunity employer committed to recruit, hire, train and promote without regard to race, color, religion, creed, age, sex, national origin, marital status, union affiliation, disability, sexual orientation, or any other legally protected characteristic .

Note: If hired, Employment Eligibility Verification will be carried out upon selection. Applicants must be authorized to work for any U.S. employer.

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