Marketing Coordinator

Community Music Center of Boston • Boston, MA • 3w ago

CMCB seeks a Marketing Coordinator to oversee marketing, digital
strategy, and creative content. They will be a creative and resourceful
original thinker who can use digital tactics to tell compelling human
stories that resonate with audiences at both an intellectual and an
emotional level. Reporting directly to CMCB\'s Chief Advancement
Officer, the Marketing Coordinator joins the team of three full-time
staff and six part-time interns at an exciting time: we are preparing to
open the doors to our first fully owned and operated cultural facility
in our 115 year history in Fall 2026. Situated within a high-performing
department that has raised \$18M since 2022, we work together to lead
the efforts of promoting CMCB\'s arts education work-acting as the
largest outside provider of arts education to the Boston Public Schools.
This role is an excellent position for an early-career professional and
offers leadership potential through hands-on experience across many
components of the marketing, communications, and creative sectors. While
the ideal candidate may not have previous professional experience in
every single discipline outlined, like all roles at CMCB, we make
notable investments in professional development. This role would work
closely with our outside marketing consultancy, affording significant
growth opportunities for an early career marketer to have coaching from
top industry professionals. Status: Full-Time Salaried (40 hours/week),
Exempt Start Date: May 2025 Schedule: Hybrid, Monday - Friday,
occasional evening and weekend hours with advanced notice
Responsibilities Marketing Strategy Collaborate with other departments
at CMCB to persuasively recount what CMCB does and why it matters;
manage storytelling that focuses equally on all three major program
divisions Foster interest and demand to sign up for CMCB programs,
working towards a long-term enrollment increase of 50% in the Community
Music School Analyze data on marketing indicators Digital Strategy
Manage and coordinate 10 email newsletters and/or standalone marketing
emails per month, integrating new sales and donor leads Manage CMCB\'s
social profile on Facebook, Instagram, and LinkedIn, posting \~3x weekly
Manage at least 4 annual paid social marketing campaigns, with support
from outside marketing consultancy Manage Google Grants ad spend and
organic SEO, with support from outside marketing consultancy Streamline,
update, and refine CMCB\'s website in collaboration with an external
UI/UX consultant Creative Content Oversee the production of high quality
graphics, audio, and/or video Lead the creation of on-brand copywriting
for social posts, newsletters, and web pages Assist with the design of
print and fundraising collateral and pieces for special events
Management & Supervision Delegate tasks to CMCB interns Help manage
vendor contracts, including a digital advertising consultancy
Qualifications Essential A creative thinker who tells poignant stories
about the importance of arts education and learner-centered youth
development Understanding of current best practices in marketing and
content creation Previous experience in design Demonstrated ability to
generate compelling content, well-suited to various different audiences
in ways that successfully impacts key indicators Ability to thrive
within a culturally diverse, multicultural environment Ability to work
independently and make educated recommendations about the best course of
action, even when not every piece of information is readily available
Strong interpersonal skills and an excitement to work across teams and
departments to lead and/or participate in a variety of projects Ability
to analyze existing data, get input from people around you, or seek out
new sources of information in order to validate or inform decisions
Fluency in Microsoft Office and Google Suite software

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