Digital Marketing Specialist

Weston & Sampson • Reading, MA • 13h ago

Weston & Sampson is currently seeking a Digital Marketing Specialist with 5-8 years of experience to join our growing in-house marketing team. This role will help drive our digital strategy by developing and executing campaigns across social media, email, digital advertising, and web content. You'll collaborate with technical and creative teams to enhance brand awareness, generate leads, and deliver measurable results. We are in a Hybrid office policy and open to this person sitting in any of our New England offices!

What you'll do:

Manage and grow our presence across platforms like LinkedIn, Facebook and Instagram

Create, launch, and analyze digital ad campaigns using Google Ads and LinkedIn

Develop email campaigns in MailChimp and track engagement

Assist with SEO, website updates, and content optimization

Interpret analytics and support continuous improvement of digital marketing efforts.

What you will bring:

A relevant bachelor level degree and professional writing skills

Bachelor's degree in Marketing, Communications, Technical Writing, or a related field

5-8 Years of hands-on experience in digital Marketing, preferably in B2B or professional services

Excellent writing and content creation skills with a sharp eye for detail

Proficiency in social media platforms and management tools (e.g., LinkedIn, Facebook, Instagram, Hootsuite)

Familiarity with email marketing platforms such as Mailchimp or similar

Proven experience managing and optimizing digital ad campaigns (Google Ads, LinkedIn Campaign Manager)

Solid knowledge of SEO principles, best practices, and website CMS platforms- WordPress experience is a plus!

Ability to analyze digital marketing performance data (Google Analytics, social insights, email metrics) and make actionable recommendations

Strong organizational and time-management skills to manage multiple projects and deadlines

Detail-oriented, data driven, and results focused mindset

LI-Hybrid

Overview

Weston & Sampson is an 100% employee-owned, full-service environmental and infrastructure consulting firm made up of more than 800 professionals, who work together to develop innovative, cost-effective solutions for our clients. Since our founding in 1899, Weston & Sampson's mission has been to protect, improve, and sustain the natural and built environment to enhance the quality of life. As we grow, we are seeking dedicated technical and professional individuals who want to collaborate on meaningful projects with a team that respects and values their ideas. Weston & Sampson offers a flexible work environment, competitive compensation, industry-leading benefits, and exciting career growth opportunities-all in a supportive and dynamic corporate culture that embraces diverse perspectives and recognizes people for their contributions.

Weston & Sampson is an Equal Opportunity Employer. We embrace the rich perspectives and experiences that arise from people of different races, ethnicities, cultures, sexual orientation, gender identities, ages, socio-economic statuses, abilities, and religions, as well as other untapped groups, within our Weston & Sampson family and the communities we serve. Weston & Sampson is committed to the principles of Inclusion, Diversity, Equity, and Access (IDEA). Our goal is to foster a sense of belonging and equitable representation across our organization and to empower our employees to incorporate IDEA values into the work they perform.

Your world is always changing, and so are we. Join us as we grow: https://www.westonandsampson.com/join-our-team/

A Note to Third-Party Recruiters:

Weston & Sampson coordinates all recruiting and hiring at our company. We do not accept unsolicited resumes from third-party recruiters, staffing agencies, or related firms. Resumes are only accepted if a signed agreement is in place. All unsolicited resumes will be considered the property of Weston & Sampson. Weston & Sampson is not responsible for any fees related to unsolicited resumes.

Job LocationsUS-MA-Reading | US-MA-Foxborough | US-NH-Portsmouth | US-NH-Manchester | US-CT-Rocky Hill

Posted Date5 hours ago(4/29/2025 1:42 PM)

ID 2025-3200

of Openings 1

Category Marketing

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