College Marketing Representative, Atlanta The Orchard

Sony Music Entertainment • New York, NY • 1h ago

About The OrchardThe Orchard is a leading full-service music distribution companyoperatingin 48 markets worldwide and servicing top global independent artists and labels. Withcutting-edgeoperations and an unparalleled global team,The Orchardpartners with clients to providefull scalesolutions across a variety of verticals. Championed by an exceptional community of music lovers and experts, The Orchard empowers creators to grow and evolve in the dynamic, global industry.The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.As a paid parttime employee of The Orchard, you'll serve as a key advocate for the artists we distribute. Each month, you'll promote 10-20 artists through a mix of digital and inperson marketing across your campus and college town. You'll be a tastemaker in your community, collaborating with student organizations, local businesses, record stores, DJs, promoters, and more to build meaningful visibility for new releases and touring artists across a wide range of genres.In this role, you'll lead listening events, organize campus activations, and create social media content that directly supports our artists. You'll gain hands-on experience in music marketing while staying ahead of the curve on emerging talent and new music, all while shaping how students in your market discover and engage with The Orchard's roster.What you'll do: Organically create awareness of The Orchard's artists by cultivating authentic relationships with key campus and local influencers including college radio, student organizations, newspapers, and community media to unlock opportunities for reviews, radio plays, interviews, and standout exposure. Maintain a local social media presence that promotes the artists you'll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard's artists Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus Research appropriate online sites, forums, and networks for the key 18-24yr old demographic for each artist Research & attend local and campus events that will best facilitate the promotion of our artists Attend our artists' shows to hand out promotional tools and get feedback from fans Submit a detailed report on your marketing successes and initiatives for each campaign you runPerks: You will gain real world music industry experience that will be a great addition to your resume You have the opportunity to express your creativity through your locally run social channels, in our team brainstorms, and in your concert/album reviews You'll have access to inside information that will improve your marketing outreach You'll receive free ticket(s) into our artists' shows & possible meet and greet passes You'll build valuable relationships within your local music industry + many more!Who you are: You are an Undergraduate Student currently enrolled in a 4 year university in Atlanta with a minimum of 2 years left prior to graduation You are able to manage your own hours and be accountable for the work assigned to you You have a passion for music, an understanding of how your peers discover and consume music, and a deep interest in music business & marketing You have an understanding of social media marketing, you stay current on trends, and you have an active presence creating content on TikTok, Instagram, X, and YouTube You have availability of 20 hours per week You're well-written, well-spoken, a team player, and an excellent communicator You have transportation methods and live within 30 minutes of Atlanta You have a flexible schedule for team conference calls and tour coverageWhat We Give You You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day * A modern

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