Marketing Strategy and Planning Director

PwC • Columbia, SC • 1h ago

The Opportunity

As a Marketing Strategy and Planning Director you will lead strategic marketing planning, market insight development, and campaign prioritization that support brand visibility and revenue growth within our Internal Firm Services practice. As a Director you will set direction across multiple initiatives, translate business goals into actionable plans, develop new ideas and thought leadership, and guide others while maintaining integrity, inclusion, and a commercial mindset. In this role at PwC, you will shape integrated marketing approaches, assess performance across channels, and use audience, market, and competitive insights to inform planning decisions and promote the Firm's market presence.

Responsibilities

Leading integrated marketing strategy and planning efforts that align market insights, audience data, and business priorities

Directing annual and quarterly planning for campaigns, channel mix, and resource allocation across multiple marketing initiatives

Translating market research, competitive intelligence, and campaign performance data into clear recommendations for growth opportunities

Overseeing development of marketing briefs, messaging frameworks, and content priorities that support brand visibility and demand generation

Guiding measurement approaches that track campaign outcomes, audience engagement, and return on marketing activity

Collaborating across internal stakeholders to align marketing plans with service line goals, market needs, and client expectations

Coaching marketing professionals on planning methods, performance analysis, and use of digital tools and CRM platforms

Identifying process improvements and technology-driven solutions that strengthen planning accuracy, speed, and decision support

What You Must Have

At least a High School Diploma or the equivalent degree

At least 8 years of experience in sales, marketing or PwC experience

What Sets You Apart

Preference for a Bachelor's degree

Experiencing marketing strategy development for client-facing teams

Developing integrated planning across audience, market, and performance insights

Translating data into marketing priorities and measurement plans

Building thought leadership and creative campaign concepts

Balancing long-term vision with near-term delivery needs

Influencing senior stakeholders across complex marketing portfolios

The salary range for this position is: $122,500 - $423,780. For residents of Washington state the salary range for this position is: $122,500 - $504,500. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

PwC

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