USA - California - Irvine
Full time
Req-52192
Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It's our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you'll make an impact:
This role supports the development and execution of integrated brand and marketing initiatives that advance business-unit priorities, product launches, and market development efforts, while contributing to a modern digital influence strategy that shapes perception and drives adoption. It activates established digital opinion leader networks and helps connect digital channels, social sentiment insights, public relations, and executive visibility to strengthen brand credibility and full‑funnel impact. The role also contributes to insights and performance measurement, supports cross-functional execution, manages agency partners and budgets, and helps drive scalable processes that enable efficient, high-quality marketing delivery across all touchpoints.
Lead and execute an integrated PR strategy spanning earned media, paid, social media, digital opinion leaders, executive thought leadership, and emerging influence channels.
Partner with Corporate Communications on earned opportunities, integrating them into the broader PR, digital, social, DOL, and paid strategy to maximize reach and impact.
Develop proactive PR strategies and compelling narratives around business priorities, product launches, clinical data, market development initiatives, and other key milestones to strengthen visibility, credibility, and influence.
Lead the digital influence strategy, activating established networks of HCPs, digital opinion leaders, and other influential voices to drive credible peer-to-peer engagement and amplify priority narratives and clinical evidence.
Connect PR and digital marketing strategies to extend the impact of earned, paid, social, and influencer activity across the customer journey, ensuring high-value PR moments are strategically amplified through digital channels.
Leverage media intelligence, social listening, search trends, and audience insights to identify emerging conversations, influential voices, reputational opportunities, and evolving audience behaviors that inform PR and digital activation.
Drive internal communications across THV, ensuring visibility and alignment around priority PR activations, key milestones, opportunities, and outcomes.
Lead thought leadership, including proactive media engagement, executive visibility, expert positioning and messaging development.
Partner with product marketing and cross-functional stakeholders to translate positioning, clinical evidence, value propositions, and messaging into compelling external narratives and channel-specific communications.
Establish integrated measurement frameworks across earned, paid, social, and influencer activity, using media, social, digital, and audience analytics to assess reach, engagement, influence, sentiment, and business impact.
Lead cross-functional coordination with Product Marketing, Clinical, Regulatory, Legal, Corporate Communications, and other stakeholders to enable timely, compliant PR and digital activation.
Identify emerging PR, digital media, and influence trends and translate them into new opportunities to reach and engage priority audiences.
Build scalable processes, workflows, measurement approaches, and governance models that improve the speed, integration, and effectiveness of PR and digital execution.
What you'll need (Required):
Bachelor's Degree in related field with 10 years experience of work experience or equivalent based on Edwards criteria Required or
Master's Degree with 8 years of related experience working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria
What else we look for (Preferred):
-Proven successful project management skills
-Proven expertise in Microsoft Office Suite
Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Recognized as an expert in own area with specialized depth within the organization
Extensive knowledge and understanding of brand strategy
Extensive knowledge and understanding of brand communication channels; print, digital and new media production
Extensive understanding of related aspects of brand marketing concepts and principles
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
Consult in project setting within specific marketing area
Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For California (CA) the base pay range for this position is $139,000 to $196,000 (highly experienced).
The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.
Edwards Lifesciences is the leading global structural heart innovation company, driven by a passion to improve patient lives. Through breakthrough technologies, world-class evidence and partnerships with clinicians and healthcare stakeholders, our employees are inspired by our patient-focused culture to deliver life-changing innovations to those who need them most.
