Marketing Business Partner
Position Description
The Marketing Business Partner drives growth for the assigned Business Unit by translating business priorities into integrated, account based marketing strategies and campaigns. The role combines hands on planning, content development, and program execution with the ability to manage through influence across a matrixed organization. Success requires proven, relevant industry knowledge and expertise tailored to the Business Unit being supported (e.g., deep domain experience in the BU's sector such as DoD/U.S. Federal).
The role is expected to operate as a strategic, collaborative partner to BU leadership and BD/capture teams, producing final draft quality work products that minimize executive rework and accelerate speed to market. For Federal/National Security aligned Business Units, success requires fluency in how government buying happens (missions, stakeholders, acquisition processes, compliance constraints, and timing windows) so marketing activities are pursuit aligned, compliant, and delivered at the right time in the acquisition cycle.
This position is located in our Fairfax, VA office; however, a hybrid working model is acceptable.
Your future duties and responsibilities
Translate BU priorities into an effective marketing strategy and plan, aligning programs to growth objectives.
Envision, design, and lead execution of integrated campaigns that span digital, events, sponsorships, earned media, advertising, and social.
Develop and deliver account based and deal based marketing (ABM) initiatives to support strategic pursuits and enhance client relationships. Establish and run ABM as a disciplined growth system by defining priority accounts/programs, mapping stakeholder and decision ecosystems (government and relevant primes/partners), and orchestrating channels into coherent pursuit support plans. Work with Public Relations, Government Relations, and Analyst Relations to influence external stakeholders.
Support message development and provide client facing leaders with materials and strategies to strengthen partnerships. Produce final draft deliverables (e.g., sector narratives, account messaging, executive briefs, event strategies, capability one pagers, and campaign plans) with minimal iteration required by BU leaders.
Identify opportunities to showcase success on strategic Federal programs and leverage contract vehicles. Apply practical understanding of contract vehicles (e.g., IDIQs/GWACs/BPAs), recompetes, prime/sub dynamics, and budget/acquisition cycles to align messaging and campaign timing.
Design and develop high impact collateral and thought leadership (e.g., white papers, blogs, video) and ensure targeted dissemination. Build credibility and trust by positioning BU leaders through mission relevant thought leadership in appropriate industry outlets (e.g., defense/IC publications, conferences, panels, research briefs), tailored to submarket realities and stakeholder priorities.
Leverage Centers of Excellence and cross functional teams to execute digital, creative, and event strategies aligned to campaigns.
Lead digital marketing initiatives including SEO/SEM, marketing automation, analytics, and multichannel.
Required qualifications to be successful in this role
10+ years of B2G marketing, communications, consulting, and/or business development experience within a Federal IT or professional services organization.
Proven success leading integrated marketing campaigns and delivering a wide range of external communications assets.
Strong executive presence with excellent written and verbal communication skills; ability to present to senior audiences.
Experience producing high impact content and managing multiple deadlines, stakeholders, and projects under pressure.
Personnel and budget management experience; strong proficiency in MS Word, Excel, and PowerPoint.
Bachelor's degree required; MBA preferred or equivalent experience.
Flexibility work to nights/weekends to meet critical deadlines and to travel as needed.
Demonstrated ability to operate effectively within a matrixed organization through influence.
Proven domain expertise aligned to the Business Unit's industry (e.g., U.S. Federal Government/DoD).
Demonstrated GovCon fluency, including understanding of acquisition lifecycle realities, stakeholder environments, and common contracting structures/constraints sufficient to independently produce compliant, opportunity aligned marketing guidance and materials.
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $130,700.00 $283,100.00.
CGI Federal's benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation, holidays, and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well being programs
CGIFederalJob
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