Associate, Webcast Marketing

KPMG LLP • Rochester, NY • 5h ago

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.KPMG is currently seeking an Associate, Webcast Marketing to join our Clients and Markets organization.Responsibilities: Coordinate and execute virtual events and webcasts across client groups; coordinate pre-event planning meetings, run-of-show agendas, manage speaker prep sessions, and coordinate dry runs Traffic the creation, drafting, and distribution of all webcast-related communications, including internal, client, and target invitations, reminders, and thank-you emails; partner with creative services on asset development and work within the CRM tool to manage target lists and execute automated email distributions Drive event and webcast attendance by planning and executing social media promotional strategies across platforms like LinkedIn; coordinate the creation of engaging social assets to maximize reach Configure and manage digital event assets within platforms such as Cvent, webcast studios, and Optimizely; set up registration pages, confirmation and reminder emails, and attendee surveys; ensure webcast data and attendee lists are accurately synced with CRM and marketing automation platforms to support post-event lead follow-up Act as the primary operational point of contact for internal marketing partners, industry experts, and senior leadership (Managing Directors, Partners) regarding webinar logistics Generate and distribute post-event marketing metrics (attendance, engagement rates, polling responses, and survey feedback) to buyer marketing teams to continually optimize webcast impact Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environmentQualifications: Minimum one year of experience in B2B marketing, campaign coordination, or project support; familiarity with professional services or B2B enterprise marketing models Bachelor's degree from an accredited university in marketing, finance, business administration, or a related field Experience with workflow automation and CRM tracking tools; a strategic mind with a strong interest in operational efficiency, platform scalability, and process mapping Highly proactive with a proven capability to take clear direction from multiple team members and manage repetitive tracking tasks with high accuracy; clear written and verbal communication skills, especially when following up on outstanding project items with cross-functional partners Travel may be required; other duties as assigned * Applicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)KPMG LLP and its affiliates and subsidiaries ("KPMG") complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to off

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