Consumer Product Marketing Lead, Video

Meta • Los Angeles, CA • 1h ago

Summary:

Meta is looking for an experienced Consumer Product Marketing Lead to drive product marketing strategy for Discovery on Facebook. In this role, you will define how people find and engage with content, creators, and experiences that matter to them - shaping the future of algorithmic and social discovery at scale. You will lead complex, cross-functional initiatives that span inbound market intelligence, product strategy influence, positioning, and go-to-market execution. This is a high-impact, highly visible role for a strategic marketer who thrives in ambiguous environments and is passionate about connecting people with content they love.

Required Skills:

Consumer Product Marketing Lead, Video Responsibilities:

Define and lead the product marketing strategy for Discovery surfaces across Meta's apps, including Feed, Reels, and content recommendation experiences

Develop deep audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features and experiences

Influence product roadmaps and feature development by synthesizing consumer research, competitive landscape analysis, and behavioral data into actionable recommendations

Craft compelling positioning and messaging frameworks that articulate the value of Meta's discovery experiences to consumers, creators, and cross-functional partners

Lead end-to-end go-to-market planning for major discovery product launches, including goal-setting, success metrics, integrated campaign development, and cross-functional coordination

Partner with brand, channel, and growth marketing teams to develop outbound marketing strategies that drive awareness, engagement, and long-term retention on discovery surfaces

Serve as the strategic voice of the consumer within the Discovery product organization, ensuring user needs and market dynamics shape product decisions

Build and present executive-level narratives and strategic recommendations to senior leadership across product, marketing, and policy organizations

Lead and mentor other product marketers on the team, establishing best practices for insight generation, GTM execution, and cross-functional collaboration

Identify and frame complex, ambiguous problems across the discovery ecosystem and develop structured action plans that align stakeholders and drive measurable outcomes

Minimum Qualifications:

10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams

Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale

Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations

Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences

Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches

Preferred Qualifications:

Experience leading and developing other product marketers in a matrixed organization

Experience marketing algorithmic content discovery, social feed, or short-form video products (e.g., Reels, Feed, or equivalent surfaces)

MBA or graduate degree in a relevant field such as Marketing, Business, or Communications

Demonstrated ongoing AI skill development (e.g., prompt/@context engineering, agent orchestration) and staying current with emerging AI technologies

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience applying AI-powered tools or personalization technologies to consumer product marketing workflows or campaign development

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Public Compensation:

$190,000/year to $258,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Go to Apply

Agentic Data Cloud Sales Specialist, Google Cloud

Google • Los Angeles, CA • 1w ago

Sales & Marketing

Agentic Data Cloud Sales Specialist, Google Cloud Share Agentic Data Cloud Sales Specialist, Google Cloud corporatefare_ Google place San Francisco, CA, USA; Atlanta, GA, USA; +10 more; +9 more Advanced Experience owning...

1w ago

Go to Apply

Director of Sales

Robert Half • Commerce, CA • 1w ago

Sales & Marketing

Description Key Responsibilities: Lead and develop a sales team of 3-5 professionals, including Sales Managers and Sales Coordinators Drive growth across Business Transient, Group Sales, and Tour Sales segments Increase...

1w ago

Go to Apply

Sales Representative

Lithia & Driveway • Los Angeles, CA • 1w ago

Sales & Marketing

DTLA Ford, Los Angeles, CA 90007 Full time R119342 Dealership:L0516 Ford of Downtown LA Ford of Downtown LA Now Hiring: Sales Representative Pay: $46,500 - $154,000 Annually Schedule: Full Time Department Hours: Monday -...

1w ago

Go to Apply

Sales Representative

Lithia & Driveway • Los Angeles, CA • 1w ago

Sales & Marketing

DTLA Ford, Los Angeles, CA 90007 Full time R119343 Dealership:L0516 Ford of Downtown LA Ford of Downtown LA Now Hiring: Sales Representative Pay: $46,500 - $154,000 Annually Schedule: Full Time Department Hours: Monday -...

1w ago

Go to Apply

Sales Representative

Lithia & Driveway • Torrance, CA • 1w ago

Sales & Marketing

DCH Toyota Scion of Torrance, Torrance, CA 90505 Full time R119336 Dealership:L0725 DCH Toyota of Torrance DCH Toyota of Torrance Now Hiring: Sales Representative Pay: $48,200 - $158,700 Annually Schedule: Full Time Depa...

1w ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)