Salary Range: $66,365.00 to $79,129.00 Annually
DIGITAL MARKETING STRATEGIST
What you'll do.
Shape how leading neurology publications connect with audiences across the digital landscape. The Digital Marketing Strategist implements changes, updates, and new features on the publications' digital platforms to best serve readers with the latest content in neurology research. In addition, the Strategist optimizes audience-engagement strategies across journal websites, and develops and executes social media posts, including paid social posts, and collaborates with podcast and other multimedia team members. Working closely with editorial teams, the AAN Operations Division, content owners, and vendors, this role creates consistent, accessible, measurable, and user-centered experiences.
Please review the attached job description for full details. If viewing from an external site, please visit https://www.aan.com/about-the-aan/work-at-the-aan **.
Who we are.**
Join a diverse community of fun, energetic, and dedicated employees and members who are committed to supporting neurologists worldwide in providing exceptional care to their patients. The AAN's vision is to be indispensable to our members, and we continue to embrace our values of Community, Leadership, Well-being and Diversity, Equity, and Inclusion. Together, we pursue our mission to enhance member career fulfillment and promote brain health for all.
The AAN, founded in Minneapolis in 1948, supports and represents more than 44,000 neurologists and neuroscience professionals worldwide who provide crucial patient care, seek new cures and treatments for brain disease and work to ensure patient access to the right care. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis's dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.
What we look for.
Education:
Bachelor's degree in English, Communications, Humanities or related field
Experience:
Minimum of 5 years of experience working in a web environment, using web tools, and developing and editing content
Demonstrated ability to uphold the AAN's values
Experience managing social media accounts within a defined governance framework
Experience with web editing and content management systems
Experience with podcast or multimedia production, publishing, distribution or analytics
Experience applying brand standards across websites, social channels, paid media, and multimedia
Demonstrated judgment in distinguishing editorial decisions from channel, brand, and promotional decisions
Excellent written and verbal communication skills
Strong organizational skills, and consistent outstanding attention to detail
Ability to meet tight deadlines and handle multiple projects simultaneously
Strong analytical and problem-solving skills
Proficiency with advanced HTML
Proficiency with Adobe Photoshop
Proficiency with Google Analytics
Proficiency with CSS and JavaScript
SEO knowledge and experience
Broad knowledge of digital best practices
Experience with UI/UX practices is preferred
Proficiency with Microsoft Power BI is preferred
Relevant education and/or experience exceeding the required qualifications may be substituted on a year-for-year basis.
Travel Requirements: Minimal travel required - up to 5%
Location: Minneapolis, MN and is identified as primarily remote (ability to work remotely, but required to work in the office as needed or requested)
Schedule: Some evenings and weekends required
What we offer.
Our excellent benefits package (https://www.aan.com/link/1aa104c6d7a64b208cebdeb456c1309e.aspx) that works as hard for you as you do for us.
Thrive at Work and Beyond
Flexible work arrangements
Generous PTO & holidays
Comprehensive wellness programs
Paid parental, family, and bereavement leave
Benefits to Secure Your Future
Competitive salary & incentive program
10.5% 401(k) contribution & financial planning resources
Paid life, and both long- and short-term disability insurance
Benefits to Grow With Us
Tuition reimbursement
Professional development opportunities
Diversity, Equity, and Inclusion training programs
Monetary years of service recognition awards
Feel Recognized & Connected (Culture & Community)
Employee awards & peer recognition to celebrate excellence
Team-building events & company celebrations to foster connections
Diversity, Equity & Inclusion initiatives to create a culture where everyone belongs
Volunteer days & charitable giving programs to make an impact beyond the workplace
Health & Happiness (Medical, Dental, Vision & More)
Comprehensive health coverage with medical, dental, and vision plans
Telemedicine & mental health resources for accessible care
Onsite workout facility, gender-neutral restroom, wellness and lactation rooms
Transportation subsidy
Flavored waters & on-site fitness
Great Location: Our headquarters is a beautiful, energy-efficient office in Minneapolis, MN. Our headquarters is in a stunning, energy-efficient office, located in downtown Minneapolis's dynamic Mill District, and our public policy office is near the action on Capitol Hill in Washington, DC. Both locations offer easy access to light rail, major bus lines, parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.
Great People in Great Careers: The AAN offers talent opportunities in the fields of Administration, Accounting, Marketing, Communications, Digital Development, Event Planning, Social Media, Research, Health Policy, Information Systems, Project Management, and more.
ADDITIONAL RESOURCES
View our press room (https://www.aan.com/AAN-Resources/Details/press-room/) , conferences (https://www.aan.com/conferences-community/) , world-renowned guidelines (https://www.aan.com/policy-and-guidelines/guidelines/) , social media channels (https://www.aan.com/AAN-Resources/Details/about-the-aan/connect-with-the-aan/) , patient and caregiver magazine (https://www.brainandlife.org/) , and most recent Annual Report (https://issuu.com/americanacademyofneurology/docs/18\annual\report-digi_v510?e=0) .
Technical Support
Consider these troubleshooting options if you encounter issues with submitting your application:
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If you need assistance with completing our online application process, contact employment@aan.com .
The American Academy of Neurology is an equal opportunity employer.
