E-Mail Marketing Specialist

Mohegan Sun • Uncasville, CT • 13h ago

Uncasville, CT

Full time

R-13809

JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES

IF YOU ARE AN EXISTING TEAM MEMBER, PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE: MOHEGAN INTERNAL CAREER SITE (http://www.myworkday.com/mohegan/d/task/2998$46522.htmld)

Position Summary:

This position is responsible for the execution of recurring and ah-hoc e-mail campaigns for the Momentum database. This position handles high levels of segmentations and high-volume campaigns with 2-3 million contacts a month. Collaborates with internal and external campaigns in a timely and accurate manner. Provides input and executes an e-mail marketing strategy with the goal of maximizing sales, enrollments and revenue through the on-line channel. Develops and executes reports to measure the effectiveness of e-mail campaigns while maintaining compliance with all international data privacy and email communication laws and regulations.

Primary Duties and Responsibilities: includes but not limited to:

Designs email content to increase guest engagement and increase responses towards marketing offers

Builds and executes email marketing communications in collaboration with internal teams

Actively works to coordinate email deliveries with offer deployment to other channels

Monitors and reports on email campaign effectiveness using Google Analytics and Campaign Management software

Contributes to the overall marketing strategy in regards to best email communication practices

Designs, updates and maintains email templates

Adheres to Mohegan Sun brand standards

Coordinates the review, approval, and distributes information about email campaigns to key team members

Maintains standard operating procedures and department best practices documentation

Ensures compliance with all internal and external regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM

Secondary Duties and Responsibilities:

Ensures campaigns and other duties assigned are accurately maintained and processed

Participates in department wide brainstorming activities on a variety of topics, including new promotions.

Works with internal and external teams to ensure e-mail campaigns are implemented in a timely and cost effective manner

Monitors e-mail marketing trends and best practices to increase the efficiency and effectiveness of campaign results

Adheres to Mohegan Sun brand standards when creating an e-mail marketing campaign

Minimum Education and Qualifications:

Bachelor's degree in Marketing or related field

Experience with Adobe creative suite, including Photoshop, Illustrator and Acrobat Pro

Knowledge of campaign management systems

Strong collaboration, project management, and problem-solving skills

Excellent organizational, detailed oriented, and multi-tasking skills

Excellent written and verbal communication skills

Proficient in Word, Excel and Outlook

In lieu of degree and previously mentioned experience, four years of experience in an email specialist or similar position with a focus on HTML and graphic design may be considered

Advanced knowledge of HTML and CSS

Demonstrated knowledge of form-based methods for list acquisition and its implementation in a PHP web environment

Basic knowledge of re regulations surrounding data privacy and email communications including, but not limited to, CAN-SPAM

Ability to learn to adapt to new Internet and authoring technologies relevant for e-mail design and development

Competencies: Incumbent will master the following competencies while in this position:

Strong computer skills

Understanding of web analytics as they relate to content delivery

Ability to use web analytics tools to analyze and make recommendations regarding e-mail marketing campaigns

Training Requirements:

Knowledge of e-mail deliverability standards

Mohegan Sun corporate and departmental policies and procedures

Mohegan Sun Advertising/brand standards

Physical Demands and Work Environment:

Office work environment

Must be able to sit in front of a computer screen for extended periods of time

Must be able to work various shifts and flexible hours

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan Sun reserves the right to make changes in the above job description whenever necessary.

Work Shift:

Regular

Knock, knock. Hear that sound? That's opportunity!

.

Mohegan Sun practices Native American Preference in hiring. "Native American" means an individual who is a duly enrolled member of the Mohegan Tribe or any group of Native Americans recognized by the Mohegan Tribe, The United States of America, or the State of Connecticut.

What began in 1996 as a gaming destination in southeastern Connecticut with a handful of Team Members has expanded into a premier entertainment enterprise with over 10,000 team members across the globe. What drives our success is the centuries-old philosophy of the Mohegan Tribe "The Spirit of Aquai". Its principles of welcoming, mutual respect, cooperation and building relationships have shaped our culture, and serve as the foundation that we live by with every guest and team member interaction today, and for generations to come.

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