Marketing Advisory Senior Associate (PLS, TMT, FS)

PwC • Buffalo, NY • 2h ago

The Opportunity

As a Marketing Advisory Senior Associate, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Associate, you will focus on building meaningful client connections and learning how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality solutions even when the path forward isn't clear.

In this role within our Commercial & Service Excellence practice, you will leverage a broad range of tools and methodologies to generate new ideas and solve problems. You will develop a deeper understanding of the business @context and how it is evolving, using reflection to enhance your strengths and address development areas. Upholding professional and technical standards, you will interpret data to inform insights and recommendations, contributing to the firm's overall business strategies. This position offers a unique opportunity to grow your skills while making a significant impact on client success.

Responsibilities

Analyzing client needs to develop customer-centric marketing strategies

Designing targeted marketing campaigns to enhance customer engagement and drive revenue growth

Collaborating with clients to optimize marketing efforts and improve customer experience

Utilizing analytical thinking to interpret data and inform marketing insights and recommendations

Developing and managing customer value propositions to strengthen client relationships

Implementing digital marketing initiatives to enhance brand visibility and customer loyalty

Conducting campaign performance analysis to identify business opportunities and drive transformation

Leveraging AI-human collaboration to innovate marketing strategies and solutions

Supporting business transformation through strategic marketing consulting and operations

Building and maintaining meaningful client connections to anticipate and address their needs

What You Must Have

At least a Bachelor's degree

At least 3 years of experience

What Sets You Apart

Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering

Analyzing customer journeys to identify pain points and optimize touchpoints, resulting in enhanced overall customer experience and increased engagement

Designing customer experience strategies based on segmentation insights to deliver personalized marketing campaigns using Adobe Campaign and Adobe Marketo Engage

Managing marketing automation workflows to streamline communications, improve campaign efficiency, and support targeted outreach across multiple channels

Demonstrating proficiency in AI-Human Collaboration and AI Fluency

Utilizing analytical thinking for marketing strategy development

Excelling in campaign performance analysis and customer needs analysis

Developing marketing initiatives that drive customer loyalty

Managing digital marketing and social media campaigns effectively

Embracing change and demonstrating intellectual curiosity in dynamic environments

The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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PwC

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