Digital Marketing Manager

Robert Half • Irvine, CA • 7h ago

Description

We are looking for a Digital Marketing Manager for a world class consumer technology company based in Irvine, CA to lead multi-channel marketing efforts that expand brand reach and support business growth. This role will oversee campaign strategy across digital platforms, using performance data to refine audience targeting, strengthen engagement, and improve return on investment. The ideal candidate brings a strong mix of analytical thinking, creative planning, and hands-on experience managing paid and email marketing initiatives.

Responsibilities:

Develop and manage digital marketing strategies across paid media, email, and social channels to increase visibility, generate leads, and support revenue goals.

Plan, launch, and optimize Google Ads campaigns, adjusting budgets, keywords, and audience settings to improve performance and cost efficiency.

Oversee paid social advertising initiatives, creating channel-specific campaigns that align with brand objectives and target audience behavior.

Build and execute email marketing programs, including campaign calendars, audience segmentation, testing strategies, and performance follow-up.

Monitor campaign effectiveness through Google Analytics and other reporting tools, translating data into actionable recommendations for continuous improvement.

Partner with internal stakeholders to align digital campaigns with broader marketing priorities, promotions, and business objectives.

Evaluate channel performance regularly and prepare clear summaries on traffic, conversions, engagement, and return on ad spend.

Identify opportunities to improve digital processes, campaign workflows, and platform usage to strengthen overall marketing execution.

Requirements

5-10 years of experience in digital marketing, paid media, demand generation, or related roles.

Proven ability to manage and optimize multi-channel paid media campaigns with a focus on upper- and mid-funnel performance.

Strong understanding of digital consumer journeys, including content strategy, SEO, and lifecycle marketing.

Hands-on experience with analytics tools and the ability to translate data into actionable insights and business recommendations.

Excellent communication skills with the ability to collaborate across brand, eCommerce, and analytics teams.

Nice to Haves

Experience managing or optimizing brand websites and content hubs.

Familiarity with CRM platforms and email marketing tools.

Exposure to multi-channel retail environments (DTC + retail partners).

Strong analytical mindset with experience in attribution modeling or marketing mix analysis.

Background in consumer electronics, retail, or high-consideration purchase categories.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

Similar Jobs

Sales Operations Manager

Cisco • Irvine, CA • 2h ago

Management & Administrative

The application window is expected to close on: 09/22/2026 Meet the Team Cisco is looking for an Americas Sales Operations Manager to help shape how one of our most important growth regions operates, scales, and wins. Th...

2h ago

Go to Apply

Customer Service Representative

Robert Half • City Of Industry, CA • 3h ago

Management & Administrative

Description Duties: o Order intake via phone/email o Make sure products are in stock o Contact purchasing or fabrication when necessary while searching for products o Work with shipping dept. to ensure products have been...

3h ago

Go to Apply

Administrative Assistant

Robert Half • City Of Industry, CA • 4h ago

Management & Administrative

Description Duties: Support the day-to-day functions of assigned projects by meeting deadlines; responding to incoming requests for information, maintaining electronic records and files, etc. Create and prepare correspon...

4h ago

Go to Apply

Sales Manager

Penske Automotive • Santa Ana, CA • 6h ago

Management & Administrative

Volkswagen South Coast, a Penske Automotive Group dealership, is looking for a Sales Manager to join our team and deliver extraordinary customer experiences. JOIN OUR TEAM At Penske Automotive Group (PAG), we strive to c...

6h ago

Go to Apply

Service Coordinator

GardaWorld • Long Beach, CA • 17h ago

Management & Administrative

Looking for Your Next Challenge? Step into Your Future as ECAM's Newest Service Coordinator! The Service Coordinator position is responsible for managing repair cases, coordinating with technicians, subcontractors, and t...

17h ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Huntingtn Bch, CA • 21h ago

Management & Administrative

Job Description AutoZone's Store Management team drives store performance, fosters a productive team, and ensures exceptional customer service. Managers and MITs play a key leadership role, expected to Live The Pledge an...

21h ago

Go to Apply

Part Sales Manager - Full Time

AutoZone, Inc. • Costa Mesa, CA • 22h ago

Management & Administrative

22h ago

Go to Apply

Sales Consultant

Penske Automotive • Santa Ana, CA • 1d ago

Management & Administrative

Subaru Orange Coast, a Penske Automotive Group dealership, is looking for Sales Associates to join our team and deliver extraordinary customer experiences. JOIN OUR TEAM Here at Penske Automotive Group (PAG), we strive t...

1d ago

Go to Apply

Business Performance - Supply Chain - Manufacturing Operations Solutions - Manager - Consulting

EY • Irvine, CA • 1d ago

Management & Administrative

Location: Anywhere in Country At EY, we're all in to shape your future with confidence. We'll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY...

1d ago

Go to Apply

Territory Sales Manager (Long Island)

Terumo Neuro • Aliso Viejo, CA • 1d ago

Management & Administrative

14647BR Job Description: Promote and sell TN neurovascular products to customers in assigned territory; provide technical support and educate customers in the use of TN products; manage administrative and business relati...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)