CRM Campaign Coordinator

SHELL OIL COMPANY • Houston, TX • 9h ago

Whats the role

Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator to join its team in Woodcreek, Houston, Texas.

The CRM (Customer Relationship Management) Campaign Coordinator will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty.

Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience. The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment.

Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth.

Accountabilities:

Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)

Managing campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards

Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations

Manage customer journeys to provide a seamless and engaging experience across touchpoints

Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent

Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution

Conduct quality assurance checks on campaign content, targeting, and technical functionality

Maintain and update campaign calendars and documentation to track progress and performance

Support with post-campaign reporting, metrics, and supporting continuous improvement efforts

Support A/B testing and the implementation of enhancements based on performance data

What you bring

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer

Bachelors Degree

At least 3 or more years of experience in CRM

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