Why us?
At Hotel Commonwealth, nestled in the heart of Fenway, we start with a simple belief: every guest's story is unique, and so is the way we serve them. Our approach isn't scripted, printed, or tucked away in a handbook-it's woven into the DNA of who we are. Here, unscripted hospitality is more than a phrase; it's how we turn every interaction into something memorable, authentic, and entirely our own.
From our stylish rooms and extraordinary suites to the coveted views of Fenway Park, every corner of our hotel radiates legendary urban charm. We invite you to share your love for Boston-its vibrancy, quirks, and endless energy-with our guests. Our team thrives on details, delights in exceeding expectations, and takes pride in being unmatched hosts to travelers from across the globe.
This is more than just a role-it's a chance to bring fresh perspective, creative flair, and new ideas to an already celebrated hotel. Together, we create experiences guests will never forget, and moments we'll be proud of long after they've checked out.
Job Overview
The Director of Sales & Marketing (DOSM) is responsible for leading the overall commercial strategy for Hotel Commonwealth, a premier independent property located in Boston's Kenmore Square, to meet and exceed revenue and market share goals. This role drives topline performance through strategic sales leadership, targeted market development, and integrated marketing initiatives across group and transient segments. The DOSM will directly manage and grow key high-profile group accounts, including the key property partnerships and large volume accounts, leveraging deep relationships to maximize production, retention, and long-term strategic value. Additionally, the role will focus heavily on expanding and optimizing consortia and corporate transient segments, ensuring strong positioning within luxury and lifestyle travel networks, negotiated corporate accounts, and preferred partnerships. This leader is responsible for balancing a dynamic business mix-driving group demand while accelerating transient revenue through consortia, corporate, and business travel channels. The DOSM will oversee all sales and marketing efforts, coordinating internal teams and external partners including public relations, digital marketing, social media, and third-party agencies. Success in this role requires a highly strategic, relationship-driven leader with strong capabilities in account management, consortia engagement, corporate travel partnerships, promotional marketing, and data-driven campaigns, including Revinate and CRM-driven initiatives. The DOSM serves as a mentor and coach to the commercial team, instilling best practices in prospecting, strategic selling, and modern hospitality marketing.
Responsibilities
Commercial Leadership
Leads the hotel's sales and marketing strategy to achieve or exceed revenue goals across rooms, meetings & events, and ancillary streams.
Drives a business mix strategy prioritizing high-rated transient, consortia, corporate, and key group accounts.
Delivers on productivity and activity goals as established by management.
Provides leadership, accountability, and performance management for the commercial team.
Aligns commercial strategies with the hotel's luxury independent positioning and Boston market dynamics.
Key Account Leadership (Group)
Serves as the primary relationship owner for strategic accounts.
Develops and executes long-term account plans to maximize revenue, share, and retention.
Identifies incremental opportunities within these accounts, including events, group blocks, and ancillary revenue.
Ensures exceptional execution and partnership alignment to strengthen loyalty and repeat business.
Direct Sales & Market Development
Leads proactive sales initiatives including prospecting, sales calls, and networking within the Boston market.
Actively targets and acquires new group and transient business across key demand segments.
Maintains a strategic target account list focused on high-value opportunities.
Leverage local market relationships, industry organizations, and community engagement to generate demand.
Transient Market Strategy (Primary Focus)
Drives transient revenue growth with a strong emphasis on:
Consortia (e.g., luxury cardholder program, Internova, etc.)
Corporate negotiated accounts
Business travel and preferred partnerships
Develops and executes consortia engagement strategies including rate programs, advisor relationships, and promotional campaigns.
Expands the hotel's presence within luxury travel networks and preferred partner ecosystems.
Collaborates with revenue management to optimize pricing, availability, and channel strategy.
Establishes clear performance goals tied to transient penetration, ADR growth, and market share.
Marketing Strategy & Campaign Execution
Leads the development and execution of integrated marketing strategies aligned with revenue goals.
Oversee:
Digital marketing and website performance
Email marketing and database activation (Revinate preferred)
Social media and brand storytelling
Promotional campaigns and partnerships
Develop targeted campaigns to support consortia, corporate, and key group segments.
Executes experiential marketing and on-property activations aligned with the hotel's brand and Boston culture.
Third-Party Partner Leadership
Manage relationships with external partners, including:
Public relations agencies
Digital marketing firms
Social media partners
Creative and branding vendors
Ensures all partners are aligned with hotel objectives, brand standards, and performance expectations.
Revenue Optimization & Yield Strategy
Partners with revenue management to drive profitability through strategic pricing and inventory control.
Negotiates group and corporate agreements aligned with overall yield strategy.
Evaluates opportunities to ensure optimal mix of business and contribution to total revenue.
Account Management & Client Relations
Build and maintain strong relationships across all key accounts and segments.
Utilizes CRM tools to track account performance, activity, and opportunities.
Ensures timely and strategic follow-up on all leads, inquiries, and partnerships.
Market Intelligence
Maintains deep knowledge of Boston market trends, competitive positioning, and demand drivers.
Identifies opportunities tied to local institutions, sports, education, healthcare, and corporate presence.
Adapt strategies to capitalize on emerging trends and shifts in demand.
Team Leadership & Development
Leads, coaches, and develops the on-property commercial team.
Instills a culture of accountability, collaboration, and performance excellence.
Mentors team members in:
Strategic prospecting
Relationship management
Consortia and corporate selling
Modern marketing practices
Professional Standards
Represents Hotel Commonwealth and Sage Hospitality with professionalism, integrity, and service excellence.
Fosters strong cross-functional collaboration with all hotel departments.
OTHER RESPONSIBILITIES
Performs additional duties as assigned by management.
SUPERVISORY DUTIES
Direct supervision of 5-8 associates across sales, marketing, and commercial support functions.
Qualifications
Education / Formal Training
High school diploma or equivalent required
Bachelor's degree in hospitality, business, marketing, or related field preferred
Experience
5+ years of hotel sales leadership experience
Proven success managing both sales and marketing functions
Strong experience with consortia and corporate transient segments required
Experience managing high-profile or complex group accounts preferred
Familiarity with Boston market dynamics strongly preferred
Experience managing third-party marketing partners
Experience with CRM and email marketing platforms (Revinate preferred)
Knowledge & Skills
Strong understanding of hotel revenue strategy and market segmentation
Expertise in consortia, corporate travel, and relationship-driven sales
Ability to lead integrated marketing across digital, PR, and experiential channels
Strong leadership, coaching, and organizational skills
Excellent communication and presentation abilities
Strategic mindset with strong execution discipline
Ability to travel as needed
PHYSICAL DEMANDS
Sitting: 85% | Walking: 5% | Standing: 5% | Other: 5%
Ability to meet clients on/off-site, tour property, attend events, and operate office equipment
ENVIRONMENT
Office environment -Office-based with regular outside sales activity in the Boston market. Weather exposure when making sales calls may be applicable.
This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the associated with the position. May perform other duties as assigned.
Benefits
Why You'll Love Working at Sage
Exceptional Benefits & Perks:
Explore & Save
Enjoy exclusive discounts at Sage Hotels & Restaurants nationwide-your gateway to unforgettable experiences across the country.
Comprehensive Health Coverage
We've got you covered with medical, vision, and dental insurance because your well-being matters.
Prime Location
Work in the heart of the city with easy access to public transportation-skip the commute stress.
Fuel Your Shift
Complimentary meal every shift. Great food, on us.
Commuter Benefits
Take advantage of our Perq Program partnership with MBTA for seamless, affordable transit.
Join a Culture That Celebrates You
At Sage, you're part of a community. We're building something special: a place where creativity thrives, passion drives every detail, and belonging isn't just a buzzword; it's who we are.
Ready to be part of something extraordinary? Let's create the future of hospitality together.
Salary
USD $175,000.00 - USD $200,000.00 /Yr.
ID: 2026-33305
Position Type: Regular Full-Time
Property : Hotel Commonwealth
Outlet: Not Applicable
Category: Sales & Marketing
Min: USD $175,000.00/Yr.
Max: USD $200,000.00/Yr.
Tipped Position: No
Address : 500 Commonwealth Ave
City : Boston
State : Massachusetts
EOE Protected Veterans/Disability
