MATLAB Biomedical Engineering Market Development

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Job: 35672-TREM

Team:Education Marketing

Location:US-MA-Natick

Salary Range: $120,800 - $187,200

Job Summary

MATLAB & Simulink enable biomedical engineers worldwide to accelerate the pace of discovery in areas ranging from bioinstrumentation, biomechanics, medical imaging and optics, tissue and neural engineering, rehabilitation and surgical robotics and more. If you have experience with MATLAB & Simulink and are passionate about driving their adoption and usage in Biomedical Engineering, this is the role for you.

As the Biomedical Engineering Market Development Manager, you will deploy your knowledge of MATLAB & Simulink and their applications in academia and industry, to support the company strategy and drive the execution to increase adoption of MATLAB & Simulink in Biomedical Engineering market segments such as bioinstrumentation, biomechanics, medical imaging and optics, tissue and neural engineering, rehabilitation and surgical robotics. You will collaborate with sales, marketing, engineering, and other teams on the market development strategy, marketing message, supporting content, and marketing plan, as well as help define the long-term technology roadmap. Through these efforts you will shape how Biomedical engineers perceive MathWorks and be the champion for the market internally, to ensure MathWorks product development plans are aligned with the latest Biomedical Engineering market trends.

Responsibilities

Deploy your knowledge of, and passion for, MATLAB & Simulink in Biomedical Engineering to grow the market & cultivate strategic research institutions, universities and groups within them

Using your knowledge of MATLAB & Simulink and the Biomedical Engineering market, work with professors and researchers to understand their teaching and research workflows and needs, identify gaps and fill those gaps that can be addressed by MathWorks products.

Through direct customer engagements, identify strategic courses/projects/programs at key Biomedical Engineering universities, research institutes, and companies and secure deep technical engagements with MathWorks technical experts, to establish organizational adoption of MATLAB & Simulink

As the Biomedical Engineering expert, meet with Deans, and other senior and executive management at strategic universities, research institutions, and companies to create a common vision for adoption of MATLAB & Simulink in support of their teaching and research mission.

Build and nurture relationships with key decision makers at strategic institutions.

Distill key lessons learned into a set of best practices and sales enablement tools for others, to support increased MATLAB & Simulink adoption and usage in Biomedical Engineering teaching and research worldwide

Actively monitor progress of contacts, opportunities, funnel, and usage at targeted institutions to achieve goals for broadening and deepening adoption and usage of MATLAB & Simulink in research and teaching, in collaboration with Education Sales and Customer Success Engineers.

Enlist the Biomedical Engineering community in championing MATLAB & Simulink

Cultivate and enlist key influencers, toolbox and book authors, in Biomedical Engineering in industry and academia to advocate for the benefits of MATLAB & Simulink

Engage with funding agencies, consortiums, and others to help them understand the role of MATLAB & Simulink in supporting their goals

Deliver presentations, papers, panels at conferences, serve as the Biomedical Engineering spokesperson by interacting with analysts, editors and journalists, and drive marketing programs and supporting materials for web and other promotion tactics.

Market segment strategy and business planning

Develop market strategy to increase MATLAB & Simulink adoption and usage in teaching and research and report progress on it to the internal strategic "board of advisors"

Using deep knowledge of customer workflows and unmet customer needs, advocate on behalf of customers to influence the future direction of MathWorks' products

Minimum Qualifications

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.

Additional Qualifications

Required:

PhD degree in Biomedical Engineering or relevant engineering disciplines

Strong knowledge of and firsthand experience with MATLAB & Simulink for modeling and simulation, data analytics, application deployment and embedded systems development.

Market development experience or experience supporting sales and engaging with customers as a sales engineer or applications engineer

Fluent in written and spoken English

10+ years of experience in research or teaching activities in Biomedical Engineering segments such as bioinstrumentation, biomechanics, medical imaging and optics, tissue and neural engineering, rehabilitation and surgical robotics at leading research institutions or universities.

Additional experiences important to the position:

Experience as a professor or postdoc, developing proposals and securing research grants, or developing course curriculum

Product marketing experience with global technical software company

Prior employment with a global software company involved in scientific computing, data analysis and/or modeling and simulation tools

This position will be based in Natick, MA. The candidate should expect to travel about 25% of the time. This position has a worldwide responsibility, so travel will have an international component as well.

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MATLAB Biomedical Engineering Market Development