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Director of Marketing & Sales

Trinity Health • Holyoke, MA • 9h ago

Employment Type:

Full time

Shift:

Day Shift

Description:

Position Purpose:

The Director of Marketing is responsible for driving occupancy at Providence Place by leading and executing the community's marketing program. You will develop comprehensive marketing strategies to generate leads, increase sales, and foster strong relationships with prospects and referral sources.

Compensation: $66,560- $83,200 per hour, depending on verification of experience and qualifications.

What You Will Do:

Ensure occupancy goals are met through proactive sales efforts.

Develop and implement a marketing plan that includes measurable targets across advertising, telemarketing, and community outreach.

Make strategic outside sales calls to attract new residents.

Host lead-generation programs and community events to drive interest.

Conduct educational programs to engage community employees in marketing initiatives.

Maintain and update a database of prospects, referral sources, and contacts.

Present annual competitive market analysis to the Board of Trustees.

Develop and nurture leads through personal appointments, tours, and follow-up communication.

Facilitate the leasing process and ensure a warm welcome for new residents.

Serve as a liaison between Providence Place and other community services supporting senior independence.

Minimum Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field.

3-5 years of experience in senior housing sales, with a proven track record.

Strong attention to detail, ability to multitask, and work independently.

Excellent communication and interpersonal skills, with proficiency in Microsoft Office and database software (REPS).

Experience in non-profit senior housing is a plus.

Position Highlights & Benefits:

Day-1 Benefits

Opportunity to get paid daily - through DailyPay

Paid holidays and generous Paid Time Off (PTO)

Up to $4,000 in tuition reimbursement annually

Discounts with major vendors; AT&T, Verizon, Ford Motor Company, General Motors, Quicken Loans, AND MORE!

Low-cost medical, dental, and vision insurance plans. Enjoy lower-cost medical services when you visit facilities within the Trinity Health network.

About Providence Place:

Providence Place is dedicated to offering exceptional care and independence for seniors, grounded in our core values and mission. We aim to create a vibrant, supportive environment for both residents and staff. Join us in making a meaningful impact in the lives of seniors!

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.

Our Commitment to Diversity and Inclusion

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

EOE including disability/veteran

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