Marketing Campaign Specialist
Location: Remote
Employment Type: Full time
Industry: Professional Services, Software, Financial Services
Position Overview
We are seeking a results-driven Marketing Campaign Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. You'll play a key role in managing email marketing programs, marketing automation workflows, CRM campaign reporting, and paid search initiatives across Google Ads and Microsoft (Bing) Ads. If you're analytical, detail-oriented, and experienced with Pardot, SendGrid, Salesforce, and digital advertising platforms, we want to hear from you!
Key Responsibilities
Develop, execute, and optimize integrated marketing campaigns across email, paid search, landing pages, and digital channels.
Manage campaign calendars and coordinate campaign deployment to support business objectives and revenue targets.
Partner with product marketing, sales, and content teams to create compelling campaign assets and messaging.
Monitor campaign performance and recommend optimizations to improve conversion rates, ROI, and customer engagement.
Build and execute email campaigns using Pardot (Marketing Cloud Account Engagement) and SendGrid.
Create dynamic customer journeys, audience segmentation strategies, and automated nurture programs.
Conduct A/B testing of subject lines, content, creative elements, and calls-to-action.
Ensure email deliverability, compliance, and best practices.
Utilize Salesforce CRM to manage leads, campaign tracking, dashboard/report creation, and attribution models.
Manage and optimize Google Ads and Microsoft (Bing) Ads campaigns across Search, Display, Remarketing, and Performance Max channels.
Analyze campaign data and translate insights into actionable recommendations.
Regularly report on KPIs including leads, conversions, cost-per-lead, pipeline contribution, and revenue.
Requirements
3+ years of experience in digital marketing, campaign management, or demand generation.
Hands-on experience with Pardot (Marketing Cloud Account Engagement) and Salesforce CRM.
Experience managing email campaigns with SendGrid or similar platforms.
Proven track record managing Google Ads and Microsoft Advertising (Bing Ads) campaigns.
Strong understanding of lead generation, marketing automation, and customer acquisition strategies.
Experience with Google Analytics 4 (GA4) and campaign reporting.
Advanced proficiency with Microsoft Excel and data analysis.
Excellent communication, project management, and organizational skills.
Preferred Qualifications
Salesforce Administrator, Pardot Specialist, Google Ads, or Google Analytics certifications.
Experience with SEO, landing page optimization, and conversion rate optimization (CRO).
Experience in B2B environments, professional services, software, or financial services.
Familiarity with Power BI, Looker Studio, or other business intelligence tools.
As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.
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About Kelly
Work changes everything. And at Kelly, we're obsessed with where it can take you. To us, it's about more than simply accepting your next job opportunity. It's the fuel that powers every next step of your life. It's the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life-just ask the 300,000 people we employ each year.
Kelly is committed to providing equal employment opportunities to all qualified employees and applicants regardless of race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status, and we take affirmative action to recruit, employ, and advance qualified individuals with disabilities and protected veterans in the workforce. Requests for accommodation related to our application process can be directed to the Kelly Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Kelly may use AI-powered tools during the recruitment and hiring process. For full details, including how Kelly uses AI, your rights, and how to request a reasonable accommodation, visit the Recruitment Artificial Intelligence Notice (https://www.kellyservices.com/hubfs/myKelly/Resources/Employment_Policies/Recruitment-Artificial-Intelligence-Notice.pdf?hsLang=en) .
Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly's Human Resource Knowledge Center. Kelly complies with the requirements of California's state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.
