At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
Job Description
?Responsible for working on large-scale data, analytics, personalization, and digital marketing initiatives that gather and integrate data from multiple sources to generate actionable insights and recommendations across the company. Acquires, analyzes, and interprets complex data to identify trends, answer business questions, and support data-driven decision making. Utilizes statistical techniques, analytics tools, and digital marketing platforms, including Adobe Experience Cloud solutions such as Adobe Analytics, Adobe Experience Platform, Adobe Target, and Adobe Journey Optimizer, to support onsite personalization and multi-channel customer journey execution. Presents analysis and campaign performance results in a clear and concise manner, enabling stakeholders to quickly understand findings and take action. Collaborates with marketing, analytics, risk, and technology partners in an Agile environment to deliver a holistic view of customer behavior and campaign effectiveness. Measures and monitors the impact of recommendations and marketing activations, identifies opportunities for optimization, and communicates results. Plays a key role in developing and expanding digital campaign and journey orchestration capabilities while ensuring all data acquisition, sharing, and activation activities comply with company standards and governance requirements.
Additional responsibilities include:
Gains an in-depth knowledge of a various line of business website/mobile app architecture, digital business model, and digital marketing strategy;
Gathers, documents, and helps to form/guide client business requirements, key performance indicators, and other functional and/or technical requirements;
Designs Adobe Target and Adobe Journey Optimizer technical solutions to support personalization, multi-touch marketing, and multi-channel journey orchestration defined by the customer journey;
Leads technology-related activities for tagging, web analytics, A/B testing, cross-channel personalization, journey orchestration, and attribution programs;
Uses real-time web analytics formonitoringresults and optimizing/influencing testing outcomes;
Generates customized code, journey logic, and configuration updates as needed, andassistswith implementation and deployment;
Validates and debugs implementation and follows through on issues until resolved;
Advises key stakeholders and drives success based on lines of business's most important business drivers;
Interactsfrequently, confidently, and proactively with teammates via phone, email, and/or in-person- including interaction with marketers, analysts, web developers, and C-level executives;
Manages expectations appropriately and keeps projects on schedule and within scope;
Works to educate internal customers on the best practices in relation to their specific goals and key business requirements; and
Creates technical writing/reports and PowerPoint presentations.
Preferred Skills/Experience:
5+years of related experience working with digital targeting, personalization, marketing automation, and journey orchestration technologies, specifically Adobe Target and Adobe Journey Optimizer, or similar background
Experience executing in both Adobe Target's Visual Experience Composer, as well as the more traditional Form based implementation
Knowledge inServer-side, Mobile AppandSPAbased Target implementation is a plus
Hands-on experience with Adobe Journey Optimizer, Adobe Experience Platform, audiences, decisioning, and multi-channel journey orchestration is a plus
Solid understanding of digital marketing and data reporting
Experience with tag management systems and data layers
Experience working with Adobe Analytics or similar tools
Strong understanding of HTML, CSS, DOM, CORS, and other web standards and protocols
GoodJavaScript/jQueryskills
Good understanding on RESTful APIs
Web development experience (angular.js, react.js, node.js) is a plus.
Passion for the digital domain and use of technology to solve business problems
Ability to learnnew technologiesathigh leveltoidentifyuse opportunities
Solid understanding of general business models, concepts, and strategies
Be self-motivated, responsive, professional, and dedicated to customer success
Possesses an innovative, problem-solving, and solutions-oriented mindset
Exceptional organizational, presentation, and communication skills - both verbal and written
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Website optimization consulting experience
Experience working on Agile marketing teams
Experience in the financial services industryis a plus
Basic Qualifications:
Bachelor's degree in a related field, or equivalent work experience
Five to seven years of statistical and/or data analytics experience
Location Expectations:
This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Benefits:
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here (https://careers.usbank.com/global/en/benefits/us) .
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
