We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.
What you'll do here:
Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product development, positioning, roadmap communication, and GTM execution.
Implement ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support product development, messaging, enablement materials, and launch readiness.
Develop and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.
Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy.
Drive industry visibility through strategic identification and execution of relevant awards, sponsorships, certifications, and tradeshows. Serve as the content lead for Cengage-hosted events and webinars aligned to product lifecycles and release achievements.
Skills you will need here:
Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, messaging, and GTM readiness.
Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear product priorities, customer messaging and enablement materials.
Effective cross-functional collaboration with strong day-to-day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
Consistent record to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
Strong written and verbal communication skills, with the ability to develop concise, audience-appropriate product messaging and sales tools.
Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos,
Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.
Bachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
Typically requires 5+ years of related experience in product marketing, marketing, or equivalent practical experience.
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com .
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here (https://www.cengagegroup.com/news/perspectives/2024/cengage-group-total-rewards-philosophy/) to learn more about our Total Rewards Philosophy .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target
$67,000.00 - $87,100.00 USD
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we've built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
Warning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.
