Manager Marketing Programs

College of American Pathologists • Northfield, IL • 5h ago

Who we are? As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide.

Our Culture

CAP employees make a meaningful difference by partnering with colleagues customers and members on challenging and rewarding work

CAP provides its employees with an energetic and collaborative work environment and encourage opportunities to further develop their skills-offering reimbursement for educational programs and participation in events that enhance your skills

We offer a generous compensation and benefits package, 401K, and more -- visit Careers at the CAP (https://www.cap.org/careers-at-the-cap) for more details

Brief Description

The Membership Marketing Promotions Manager helps lead the development and execution of fully integrated marketing strategies and campaigns that drive member acquisition, engagement, and retention. This role focuses on delivering measurable value to members by promoting CAP's full portfolio, including membership benefits, education offerings, and events through clear, compelling, and audience-focused marketing.

Specific Duties

Primary Duties and Responsibilities:

Help develop the execution of integrated marketing strategies to drive membership growth, engagement, and retention aligned with organizational goals and KPIs

Help define audience segments and member journeys to improve targeting, personalization, and overall member experience

In partnership with agencies plan, execute, and optimize multi-channel campaigns (digital, email, content, events) to support membership and education offerings

Partner with stakeholders and cross-functional teams to align marketing initiatives with member needs, business priorities, and Voice of the Member insights

Develop clear, compelling messaging that communicates CAP's value proposition and ensures brand consistency across all channels

Establish and drive scalable marketing planning frameworks and processes that enable agile, collaborative campaign development.

Oversee content strategy and creation to support thought leadership, education, and member engagement

Manage digital marketing efforts, including website content, SEO, GEO, social media campaigns, and lead generation strategies to drive visibility and conversions

Analyze campaign and member data to measure performance, optimize outcomes, and inform strategic decisions

Collaborate with internal teams to support lead generation, conversion, and revenue goals

Support marketing and promotion of education programs, events, and business development initiatives

Manage marketing budgets and allocate resources to maximize impact and ROI

Knowledge/Skills Required/Preferred

Personal:

Analytical, interpretive, evaluative, and constructive thinking

Strong written and verbal communication skills

Ability to identify problems and work quickly with team members to create solutions or communicate changes with a positive approach

The ability to lead, educate, and influence people across different departments

Coordinate/manage projects, meetings and cross-functional teams

Keeps up with current, innovative marketing strategies

Builds strong partnerships through collaboration with internal and external business partners

Professional:

Stays current on emerging marketing technologies and trends (e.g., AI, automation, personalization tools), proactively identifying opportunities to enhance performance and member experience

Demonstrates a test-and-learn mindset, applying innovative approaches and new tools to optimize campaigns, improve efficiency, and drive measurable results

Technical:

Proficiency with Microsoft 365 products

Google Analytics

Qualitative and Quantitative Market Research/Analysis

ChatGPT, CoPilot, and other AI tools and agents

Education/Experience

Education

College degree required, MBA or other advanced degree preferred

Experience

3+ years in progressively complex, results oriented marketing management

Associations or healthcare experience is a plus

Additional Criteria

Up to 10% of travel required including some weekend travel

Candidates are required to live within 75-miles of Northfield, IL and meet in-office requirements.

Salary: $100,000 - $128,000

Equal Opportunity Employer The CAP is an equal opportunity/affirmative action employer, providing equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, creed, color, religion, sex, gender identity and/or expression, national origin, age, ancestry, disability or genetic information, military status, sexual orientation, marital status, citizenship status, order of protection status, homelessness, or any other characteristic protected by federal law and the applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Applicants have rights under Federal Employment Laws: Family and Medical Leave Act Equal Employment Opportunity Employee Polygraph Protection Act

Job Details

Job Family Marketing and Communications

Pay Type Salary

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