Job Title: Marketing Specialist
Job Description
The Marketing Specialist supports the planning and execution of integrated, multi-channel marketing campaigns designed to increase patient volume, drive referrals, and strengthen brand awareness. This role collaborates closely with Digital Marketing and Communications teams, as well as internal stakeholders, to coordinate campaigns from concept through completion. The Marketing Specialist helps ensure consistent brand messaging and visual identity, monitors campaign performance and budgets, and contributes to ongoing marketing strategy through research, analysis, and reporting.
Responsibilities
Assist with the planning and execution of integrated, multi-channel marketing campaigns that drive patient volume, referrals, and brand awareness.
Partner with Digital Marketing and Communications teams to develop and launch marketing campaigns and initiatives.
Conduct market research, competitive analysis, and customer segmentation to support marketing strategies and campaign planning.
Attend client and stakeholder meetings to understand service line goals and translate them into coordinated marketing campaigns.
Coordinate marketing campaigns from planning through execution, ensuring deliverables meet timelines, budgets, and quality standards.
Track campaign budgets, timelines, and key performance indicators, and measure marketing performance and success.
Ensure consistent brand messaging, tone, and visual identity across all marketing channels and materials.
Support the testing and implementation of new marketing opportunities and initiatives to improve campaign performance.
Organize and interpret market research findings to evaluate campaign effectiveness and inform future strategies.
Create and maintain project tracking tools, timelines, and reporting dashboards to provide visibility into campaign status and results.
Coordinate marketing material requests across internal teams, including Marketing, Communications, Service Lines, and other departments.
Collaborate with cross-functional teams and internal stakeholders to align marketing activities with broader organizational goals.
Stay up to date on marketing trends and best practices, and apply relevant insights to enhance marketing programs.
Essential Skills
1+ years of broad marketing experience, including internships if relevant.
Proven experience coordinating marketing campaigns from planning through execution.
Experience with marketing campaigns and digital marketing initiatives.
Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.
Experience collaborating with cross-functional teams and internal stakeholders.
Comfort tracking budgets, timelines, and campaign performance metrics.
Strong communication and relationship-building skills.
Experience with market research, competitive analysis, or reporting.
Proficiency with Microsoft Office, including Outlook and other productivity tools.
Bachelor's degree required.
Additional Skills & Qualifications
Experience in healthcare marketing or working in a healthcare environment is helpful and preferred, but not required.
Background in healthcare or familiarity with healthcare services and terminology.
Experience with marketing administration tasks, including calendaring and coordination.
Exposure to marketing strategy development and implementation.
Ability to evaluate campaign effectiveness using data and insights.
Interest in staying current with marketing trends, tools, and best practices.
Work Environment
This role operates in a hybrid work environment out of Boston, MA, with three days working on-site and two days working from home each week.
Job Type & Location
This is a Contract position based out of Boston, MA.
Pay and Benefits
The pay range for this position is $25.00 - $30.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: - Medical, dental & vision - Critical Illness, Accident, and Hospital - 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available - Life Insurance (Voluntary Life & AD&D for the employee and dependents) - Short and long-term disability - Health Spending Account (HSA) - Transportation benefits - Employee Assistance Program - Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Boston,MA.
Application Deadline
This position is anticipated to close on Aug 20, 2026.
About Aston Carter
Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.
The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.
