AI Content Strategist - Sr. Marketing Director
New York, New York;Chicago, Illinois; Newark, Delaware; Charlotte, North Carolina; Pennington, New Jersey; Boston, Massachusetts; Chicago, Illinois
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Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible to lead and direct work across the team and develop and deliver the overall marketing strategy for a portfolio of programs/products/processes. Key responsibilities include using data to make strategic marketing program decisions, building partnerships across the enterprise to drive priorities and project direction, making complex decisions delivering notable impact at the division level, and demonstrating return on investment. Job expectations include identifying risks, tracking to budgets/scope of work, defining/prioritizing solutions and deploying required resources.
Content is at the core of Bank of America's business approach, with high regard and demand for content programming across the company. The Content Marketing Center of Excellence supports across lines of business in delivering best-in-class content marketing programs. As Bank of America accelerates its transformation through AI, the Content Marketing Center of Excellence is seeking an AI Content Strategy & Enablement Lead to help define how content strategy, content marketing, and content experiences evolve in an increasingly AI-powered landscape while also serving as the Content Strategy Lead for the Consumer line of business.
This role requires a strong content strategist with practical AI experience and a deep understanding of how large language models, evolving discovery behaviors, and changing customer expectations are reshaping content marketing. The successful candidate will help modernize content strategy and operations through AI-enabled approaches, develop scalable frameworks and best practices, and help guide how the organization adapts its content marketing practices for an AI-driven world. The ideal candidate is a strategic thinker, AI early adopter, and hands-on operator who can navigate ambiguity, influence stakeholders, and drive execution within a complex, matrixed organization.
AI-Powered Content Strategy & Enablement:
Drive advancements in content strategy, development, and optimization through the thoughtful application of AI and human expertise.
Define how content strategy should evolve as customers increasingly engage with AI-powered experiences, conversational interfaces and emerging forms of content discovery.
Partner across teams including Digital, SEO, Marketing Strategy, Social, Analytics and more to connect content strategy with broader customer and digital experiences.
Help shape how content and product experiences work together to create seamless customer journeys.
Identify opportunities to modernize content planning, creation, optimization, distribution, and measurement through AI-enabled workflows.
Develop scalable frameworks, playbooks, templates, modular content approaches, and ways of working that help teams effectively apply AI within content marketing.
Help shape and advance the organization's approach to content marketing in an AI-driven environment, identifying opportunities to scale successful practices, connect efforts across teams, and accelerate adoption of new ways of working.
Connect AI-related content efforts across lines of business, sharing learnings and identifying opportunities for greater consistency, efficiency, and impact.
See around corners and define the CMCOE approach in a world of AI and LLMs, translating insights into actionable recommendations and content strategies.
Use data and AI-enabled analysis to better understand content performance and identify opportunities to improve engagement and business outcomes.
Consumer Content Strategy:
Serve as the Content Strategy Lead for the Consumer line of business, translating business priorities into content programs that support business objectives.
Identify opportunities to embed content within key business initiatives, customer journeys, product experiences, and digital experiences.
Use audience insights, performance data, and emerging trends to shape strategy, improve effectiveness, and identify where content drives measurable business impact.
Synthesize business priorities into actionable content plans and drive alignment across stakeholders.
Operationalize content initiatives from strategy through delivery, ensuring consistency, quality, and speed to market.
Drive stakeholder alignment and execution across a complex matrixed environment.
Required Qualifications:
Turns ambiguity into action by stepping into undefined spaces, creating clarity, and building scalable strategies and frameworks from idea to implementation in matrixed environments
Naturally curious and forward-looking with a passion for emerging technologies, evolving customer behavior, and the future of content marketing.
10+ years of experience in content marketing
Strong content strategist with demonstrated experience translating business objectives, audience insights, and market trends into impactful content programs.
Practical experience applying AI and LLMs to content planning, creation, optimization, research, and workflow improvement.
Understanding of how AI, LLMs, evolving search behaviors, and emerging discovery experiences are reshaping content marketing and customer expectations.
Experience using data, audience insights, and performance metrics to inform strategy and drive business outcomes.
Experience developing content strategies across multiple channels and formats, including digital experiences, video, social, and emerging platforms.
Success working in highly regulated environments and navigating complex stakeholder landscapes.
Strong communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and drive alignment across a matrixed organization.
Demonstrated expertise using PowerPoint to communicate strategies, recommendations, and performance insights.
Skills:
Collaboration
Customer and Client Focus
Decision Making
Product Marketing and Branding
Strategic Thinking
Adaptability
Analytical Thinking
Digital Marketing
Oral Communications
Relationship Building
Active Listening
Business Acumen
Coaching
Leadership Development
Performance Management
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
?It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)
Hours Per Week:
40
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.
View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12.pdf) " poster.
View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .
Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.
This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.
