Creative Marketing Lead
Category: Marketing
Main location: United States, Virginia, Fairfax
Position ID: J0726-1971
Employment Type: Full Time
Position Description:
The Creative Marketing Lead shapes CGI Federal's visual identity and storytelling across campaigns, digital experiences, events, and executive level deliverables. This role combines advanced design mastery, visual strategy, and cross functional leadership with AI enabled workflows to deliver high impact, brand aligned creative. As a trusted advisor, the Creative Marketing Lead translates business objectives into compelling visual narratives, drives design innovation, and ensures consistency, clarity and compliance across federal civilian and defense @contexts.
This position is located in our Fairfax, VA office; however, a hybrid working model is acceptable.
Your future duties and responsibilities:
Design mastery and creative direction
. Translate business and marketing objectives into clear, strategic design solutions.
. Produce high quality, brand aligned graphics, layouts, motion assets and storyboards.
. Identify design opportunities, propose creative concepts and elevate the visual impact of deliverables.
. Maintain deep expertise in CGI brand standards, templates and visual systems.
. Lead CGI Federal's visual strategy and identity across integrated campaigns, social media and advertising, ABM pursuits, executive presentations, and events, including visual guidelines, development of iconography, conceptual illustrations and mood boards.
. Ensure all visual experiences are high impact and aligned with CGI's brand values and federal civilian and defense sector messaging.
Design project ownership
. Serve as a trusted advisor to stakeholders; articulate design rationale and guide creative decisions.
. Coordinate and manage design components within larger projects and campaigns, ensuring timelines and quality.
. Collaborate with content, digital, events, and internal comms to align design with broader goals.
. Own assigned creative workstreams with proactive and transparent communication.
. Proactively participate in CGI Brand Network by sharing and adopting best practices, keeping attuned to brand evolution and new applications and communicating brand requirements to internal stakeholders.
Visual experience and event branding
. Lead the visual strategy and execution for high visibility events, including signage, installations, booth design, motion graphics and environmental branding.
. Develop event specific mood boards, style guides, and thematic visual concepts that reinforce strategic messages.
. Provide expert consulting on layout, flow, brand presence, and creative impact.
Governance, quality and brand stewardship
. Enforce CGI's brand standards across all creative outputs, using both AI enabled QA processes and expert human judgment.
Required qualifications to be successful in this role:
. 8+ years in graphic design, creative direction or visual communication.
. Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premiere).
. Experience using AI assisted design tools (image generation, layout automation, motion templates).
. Strong portfolio demonstrating alignment to brand systems, campaign visuals, conceptual design and motion.
. Ability to translate complex topics into clear, compelling visual narratives.
. Experience working with cross functional teams; public sector familiarity preferred.
Core competencies for success
. Creative vision and storytelling: Shapes strong visual narratives that bring clarity, impact and originality.
. Design mastery: Advanced graphic, motion, and visual communication skills; pattern breaking creativity.
. AI fluency: Designs prompts, curates outputs, and implements safe, structured AI enabled workflows.
. Strategic alignment: Connects design to mission priorities, brand strategy and business objectives.
. Governance operational discipline and judgment: Protects brand integrity, enforces standards and applies nuanced decision making.
. Communication and influence: Articulates design rationale and builds alignment with diverse stakeholders.
. Initiative and innovation: Constantly evaluates opportunities to enhance visual experiences and challenge norms.
. Operational discipline: Prioritizes effectively, manages deadlines, and communicates progress transparently.
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $100,800.00 $223,200.00.
CGI Federal's benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation, holidays, and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well being programs
CGIFederalJob
LI AR2
Skills:
Art Direction
Concept Design
Marketing Capability Delivery
Concept ownership
CX Strategy & Journey
What you can expect from us:
Together, as owners, let's turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you'll reach your full potential because...
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That's why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company's strategy and direction.
Your work creates value. You'll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You'll shape your career by joining a company built to grow and last. You'll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our team-one of the largest IT and business consulting services firms in the world.
Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business.
CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at USEmploymentCompliance@cgi.com . You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned.
We make it easy to translate military experience and skills! Clickhere (https://cgi-veterans.jobs/) to be directed to our site that is dedicated to veterans and transitioning service members.
All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.
CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI's legal duty to furnish information.
